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Talking 'Bout a Resolution...
LONDON, January 7 /PRNewswire/ -- New research(1) by comotivate.co.uk (http://www.comotivate.com/en_GB/home.htm) has revealed that by this time last year, more than 15 million UK adults had given up on their new year's resolutions. The main reasons given by lack-lustre Brits were lack of motivation and support, and loss of interest. The independent survey, commissioned by newly launched motivational networking site, comotivate.co.uk, disclosed that just 3% of us made and kept our New Year's resolutions in 2008. 'Couldn't stay motivated' was cited as a key reason for giving up on them by 54% of goal-setters. Motivation and commitment increase with age Youthful 18-24 year olds are the least motivated (35% cite 'lack of motivation' as a key factor in giving up their resolutions) compared to just 18% of 55-64 year olds and 12% of the over 65's. 18-24 year olds don't fair much better when it comes to commitment and perseverance either, with 39% saying they ' just forgot' about their goals, compared to just 10% of the over 65's. Blaming others is the easy cop out for some with 16% of 18-24 year olds more likely to blame giving up their goals on 'lack of support from friends and family'. With a little help from friends... Of those 15million UK adults who made New Year's resolutions last January, half (50%) said they would be more likely to achieve their goals and resolutions if they had access to support and advice from like-minded people. Matt Lawton, founder of comotivate.com, comments: 'This research highlights how important it is to sustain your motivation when you're trying to challenge yourself. Most people know they need direction and encouragement but often it's not there or it's from a source they don't relate to. 'Whether you're looking to get fit, shed a few pounds, start a business or reduce your carbon footprint, it makes sense that the best source of encouragement would be someone just like you. The internet is a perfect way of bringing similar people together to make motivation easier and sharing progress more fun.' (1) Based on 42% of the UK adult population of 48,780,000 - http://www.statistics.gov.uk who made New Year's resolutions in January 2008 of which 87% admitted to making and breaking them, and an independent survey undertaken by ICM Research by Dynamic Markets on behalf of comotivate, undertaken in December 2008.
