Vodafone Hungary Delivers Mobile Internet With Bytemobile Solutions


MOUNTAIN VIEW, California, January 7 /PRNewswire/ --

Bytemobile, Inc., the global leader in mobile internet solutions for 
network operators, today announced the successful deployment of its 
integrated web and multimedia content adaptation solutions in the network of 
Vodafone Hungary Ltd. As a result, Vodafone Hungary has upgraded its mobile 
data services to deliver the open Internet, including Adobe(R) Flash(R) 
Player animation and video, to virtually all wireless handheld devices.

"As our partner since 2003, Bytemobile has continually impressed us with
its customer-centric approach to integrated solutions," said Levente Lovas,
product marketing manager, Portal and Propositions, Vodafone Hungary. "Our
most recent deployment of web and media adaptation will enhance our ability
to deliver a consistently rich, fast experience across all content on all
devices. The excellent working relationship between the two companies ensured
the success of the project, and we look forward to continuing our mutually
productive partnership."

Vodafone Hungary first deployed the Bytemobile(R) Optimization and
Services Node (OSN) software in 2003 and most recently added the Web
Fidelity(TM) Suite of applications. The OSN is a smart optimization solution
that significantly reduces data volume in the network, thereby increasing
capacity while accelerating downloads and uploads, even as traffic continues
to rise. The OSN and Web Fidelity Suite software are fully integrated on
Bytemobile's Unison(TM) Mobile Internet Platform in the core data path of the
network.

"It is imperative that operators keep up with the dynamic nature of the
Internet, as growing numbers of users rely on mobile devices for their
personal and professional needs," said Adrian Hall, chief marketing officer
at Bytemobile. "The Web Fidelity Suite of applications was designed in
partnership with our customers to enable the next generation of mobile
internet applications on feature phones and smartphones. We are pleased to
continue working strategically with Vodafone Hungary as it launches and
scales new value-added data services for its customers."

Open Web Browsing and Streaming Media

The Web Fidelity Suite software is currently deployed in the networks of
several tier-one network operators, which are delivering branded mobile
internet services to their subscribers. These include a number of Vodafone
operating companies, under an existing global supply agreement between
Vodafone Group plc and Bytemobile. The Web Fidelity Suite software won a 2008
Mobile Content Award for Enriching Search and Discovery from Visiongain
Global Limited, a leading telecommunications industry market research firm in
the United Kingdom
(http://www.bytemobile.com/news-events/2008/archive_250608.html).

The Web Fidelity Suite software dynamically and transparently transcodes
all web and multimedia content for interactive use on mobile devices.
Equipped with user-friendly navigation tools, the software enables simple
internet browsing across all handsets, while retaining the functionality and
integrity of original PC web pages and made-for-mobile websites. The product
also enables discovery of both embedded and downloadable video and audio
files according to device specifications and ensures a continuous media
stream to all devices with standard media players.

With the deployment of the Web Fidelity Suite of applications, Vodafone
Hungary subscribers with WAP2.0 feature phones will be able to access the
open Internet, and smartphone subscribers will enjoy full-HTML browsing
capabilities. The Web Fidelity Suite of applications requires no client
software downloads or other changes to subscribers' existing handsets.

About Bytemobile, Inc.

Bytemobile is a tier-one provider of integrated mobile internet solutions
which enable wireless network operators to deliver value-added data services
to consumers on mass-market cellular phones, feature phones, smartphones, and
laptops. Bytemobile solutions are installed in the networks of 100 operators
in 54 countries and 12 of the world's top 15 tier-one operators. Customers
include AT&T, China Mobile, China Unicom, KDDI, KPN, Orange, Orascom, Sprint
Nextel, T-Mobile, Telecom Italia Mobile, Telefonica O2, TeliaSonera,
Vodafone, and WILLCOM. Bytemobile is a privately held company with regional
sales and support offices in Wokingham, U.K.; Dubai, U.A.E.; Tokyo, Japan;
Beijing, China; Singapore; and Sydney, Australia; and research and
development centers in Mountain View, California; Patras, Greece; Champaign,
Illinois; and Belfast, Northern Ireland. To learn more about Bytemobile,
visit the company's website at http://www.bytemobile.com.

Bytemobile, the Bytemobile logo, Web Fidelity, and Unison are trademarks
of Bytemobile, Inc. and may be registered in some jurisdictions. All other
product or service names are the property of their respective owners.

© PR Newswire Association LLC.

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