GOTHENBURG, Sweden, January 11 /PRNewswire/ --

- Volvo will Broadcast and Webcast Live from the North American 
International Auto Show - January 11, 2009.

- "We will create an historic one-hour live TV show to be broadcast 
throughout North America and simultaneously presented on the World Wide Web. 
Media from around the world will be able to watch presentations from the 
Volvo display in Detroit while asking questions in real time to top 
management, designers and engineers," said Peter Ganjbar, manager Global
Broadcast Media Relations, Volvo Car Corporation.

Concerned over the possible decrease in attendance by automotive and
business media at major auto shows around the world, Volvo Car Corporation
has developed an innovative media service. Its inaugural use will be at the
North American International Auto Show, January 11 in Detroit. "Media
attendance at the major auto shows is critically important to Volvo for the
launch of new vehicles and the sharing of corporate news. It was vital to
consider new ways of reaching our core media base and to help journalists do
their job regardless of their ability to travel or attend auto show media
previews," said Peter Ganjbar, Manager Broadcast Media Relations at Volvo
Cars.

Volvo Cars will debut the new crossover XC60 in Detroit along with an
innovative S60 concept model, and will announce the company's latest safety
engineering application.

"Volvo must continue its outreach to the world's media and allow
journalists access to product information and corporate perspectives
regardless of economic conditions. It is our obligation to help the press do
its job," he continued.

The solution in this case will be a televised High Definition (HD)
broadcast and simultaneous interactive global webcast, produced live from the
Volvo display in Detroit. The one-hour program will air throughout the United
States via the DIRECTV satellite system, now rated the nation's #1 satellite
broadcast provider and linked to over 41 million households in the United
States. The HD TV broadcast will include live coverage of the Volvo press
conference supplemented by specific executive interviews and product
explanations.

"But, the real news is our interactive ability to accept text media
questions and to respond to these in real-time both on-air and via the web.
This unique concept was first developed by havoctv for music and sports
programming and will be adapted for this purpose," Ganjbar continued.

HOW IT WILL WORK:

The Volvo/havoctv interactive webcast will enable viewing media -- around
the world -- to watch the Volvo press conference and other program elements
online and to text their question from a computer or appropriate mobile
device during the one-hour program to an on-site host in Detroit.

The host will then ask Volvo program guests some of the submitted
questions. Their responses will be seen and heard live on both the DIRECTV
television broadcast throughout the United States and via the global webcast.

Participating media will be asked to register in advance to receive an
online media password. Media Password registration will open January 5, 2009
and will continue through January 11, 2009. The registration site is:
http://havoc.tv/volvos60concept

HOW TO VIEW AND PARTICIPATE:

The program's goal is to provide media who may be unable to attend
Volvo's Detroit press conference with exactly the same information their
colleagues will see and hear at the event.

The Volvo press conference will air:
    January 11 at 5:30 - 6:30 PM ET / DIRECTV Channel 101.
    Standard Time Zone Adjustments Will Apply



For online viewing and submitting questions in real-time, Web access will
be required.

Program content will stream at: http://havoc.tv/volvos60concept and also
available at www.volvocars.com via a program link.

"The times call for vehicles that serve the needs of a global consumer
concerned about sustainability, safety and economy. These Volvo core values
must be communicated, regardless of the global economic slowdown and its
residual affect on media covering our industry," Ganjbar concluded.

HAVOCTV: havoctv is now the leading US digital network for indie music
and action sports. It is the number one sports VOD channel and the number two
music channel in North America. Beyond VOD, havoctv hosts four hours of live
interactive programming each night on Channel 101 -- DIRECTV's satellite
network. Havoctv reaches millions of viewers and delivers over 40 million
video views each month. (www.havoctv.com).