LONDON, January 21 /PRNewswire/ --     Telnic Limited (http://www.telnic.org), the registry operator
for the new .tel top level domain (TLD) today announced that the New York
Police Department had purchased its trademark-protected .tel domain name.
With over 123 different local precinct telephone numbers, emergency and
non-emergency contact information and crime reduction initiatives, a .tel
will provide easy and clear access for anyone to get in touch with who they
need to especially from mobile devices.

"Many public service organizations have a large number of
services, all with different contact points," said Khashayar Mahdavi, CEO of
Telnic. "With a .tel domain, the ability to organize all services in an
easy-to-navigate way means that information is delivered quickly and easily,
taking the stress out of finding the right information. Now, New York's
finest will be just a click away."

Other public service organizations and utilities with
trademarks are also registering their .tel domains during the trademark
protection Sunrise period. La Poste, the French postal service, has also
registered its .tel domain which might be used to signpost people to all of
the different services it offers, from finding a post code to tracking a
delivery of your package by SMS or the locations and contact details of its
retail outlets. Additionally, the French national railway company SNCF also
registered its .tel domain to be able provide everything from customer
service and emergency contact information through to travel information, all
from a single point of entry.

The National Health Service (NHS) in the UK also registered
its .tel domain, enabling people in future to access all of the information
and health services that it currently offers, including telephone and online
health advice for people to use in the first instance rather than calling the
emergency services immediately. It can also quickly set up and take down
emergency telephone numbers to respond to epidemics where many people are
looking for information or reassurance on viruses or large scale accidents.

Mahdavi adds: "Clearly, the number one priority for public
services and amenities is to provide a clear way for people to get the
information they need quickly. As .tel domains are focused solely on contact
information, they provide the best way for people to gain access to the
services they need regardless of the device they are using."

Towns, cities, municipalities and other public sector and
government services that don't own their trademarks can all apply for their
.tel domains from February 3rd 2009. More information on .tel and how to
purchase them can be found at http://www.telnic.org.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please
visit http://www.telnic.org. .tel was launched to trademark holders on
December 3, 2008 and will be launched to everyone else on February 3, 2009.