Launch of Exciting New Online Racing Venture


LONDON, January 27 /PRNewswire/ --

- USA Based Racing2Day.com Uses PDMS Foundations Software to Deliver
Innovative Pari-Mutuel Betting Products

Racing2day.com, a new online racing company, founded by Vincent Caldwell,
has been launched to take advantage of the growing global betting trends in
pari-mutuel racing pools. The website and back office systems have been
developed by PDMS, provider of high-performance, cost effective software and
services to the online betting and gaming industry.

Poised to exploit growing global betting trends in pari-mutuel racing
pools, Racing2day's business model, unlike traditional sports betting with
fixed odds, provides a risk-free margin. Online gaming sites in the US alone
saw an 11% rise in unique visitors November 2008 which equates to 16.1
million visitors online each month, offering huge potential for
Racing2day.com. To attract these visitors, Racing2day.com aims to lead the
way when it comes to providing innovative racing content and the new site
includes social media elements such as expert bloggers and interactive
forums.

Racing2day.com is the brainchild of Vincent Caldwell, a former racehorse
owner and breeder who has worked in the betting industry since 1986, creating
a number of successful on and off-track licensed betting operations around
the world. Vincent is now a permanent USA resident and in 2008
Racing2day.com, was granted an Account Deposit Wagering license to operate a
pari-mutuel tote hub in Portland, Oregon, USA. Offering a multi-lingual call
centre and online betting services to clients around the world, it provides
innovative, high quality pari-mutuel betting products that deliver
entertainment for international customers and predictable profits for the
company and its racing partners.

Racing2day.com will feature International racing content from the USA,
Canada, Europe, Australia, South Africa and Asia. With high profile betting
events such as the Kentucky Derby, Breeders' Cup, Prix de L'Arc du Triomphe,
English Derby and Dubai World Cup, plus Premier USA thoroughbred and harness
racing from the countries' top tracks.

The state of the art website, back office administration systems and
interfaces to content provided by specialist third party providers including
Amtote's hub system, have all been developed by PDMS. "We are delighted to
have the opportunity to work with Vincent and his team again on another
leading edge venture." commented Chris Gledhill, managing director of PDMS.

Vincent had previously worked with PDMS in his role as Chairman of
betinernet.com plc, an online and telephone sports book based on the Isle of
Man. "We were not only impressed by the flexibility and scalability of PDMS'
Foundations software which is crucial for a new and rapidly expanding
business venture," said Vincent "but also their in-depth knowledge of the
industry."

With Foundations, approximately 60 per cent of code is standardised so
PDMS was able to reduce development time in comparison to most bespoke web
projects. Crucially, it also required significantly less coding than most
'off the shelf' integrated solutions in order to meet the specific
requirements of Racing2Day.com. Foundations also covers complex security,
resilience and performance management needs.

http://www.racing2day.com

© PR Newswire Association LLC.

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