SCHIPHOL RIJK, The Netherlands, January 28 /PRNewswire/ --

- Panels United: The Central Point for Narrowcasting

Europe gets its first media agency specialized in narrowcasting with the
launch of Panels United in The Netherlands. The use of narrowcasting in
Europe is much lower in comparison to the US so a focus in this market was
necessary. Panels United offers information, inspiration and placement in the
digital signage market by providing value to advertisers and digital signage
network operators.

Narrowcasting, also known as digital signage is a dynamic electronic
medium that communicates information, advertisements, announcements,
promotions, news and educational material in public places. The power in it
is that you can determine to whom, when and where the message is targeted. It
also enables retailers, marketers and advertisers to engage with the consumer
when they are most receptive - at the point-of-purchase. Reaching the
consumer on the go, at locations such as cafes, bars, fitness centres, retail
shops, airports, stations, trams, libraries, schools, banks, pharmacies and
waiting rooms.

The digital signage medium targets the hard to reach demographic,
offering opportunities for media buyers and planners to close the
communication gaps existing in their traditional marketing and advertising
execution.

This medium solves many of the problems plaguing traditional media,
including declining national audiences as well as technology allowing
consumers to skip or avoid ads. It is becoming clear that advertisers need to
adapt their media mix to match changing consumer media-consumption habits.

Previously, an advertiser would need to contact numerous digital signage
operators in order to get a well spread digital campaign covering the target
audience in multiple locations. Panels United (PU) maximises the convenience
by providing a central way to contact appropriate network operators
nationally, regionally, locally and by specific criteria. PU manages the
content, bookings and billing of third-party advertisers, making the process
easy and effective.

"We are extremely grateful for the industry support from both advertisers
and operators and specifically Nova Versa, an international cross media
advertising agency which was involved in the creation of PU from day
one...making it possible to launch two months earlier than scheduled," said
PU's Chief Executive, Leon Goldwater. PU will expand its network to cover
Europe and Asia and today, PU has a reach of 31,000 panels throughout the
Netherlands, with millions of audience impressions per week.

http://www.novaversa.com