LONDON, February 3 /PRNewswire/ --

- Innovative .tel Service Means Discoverability Without Technical Ability

Telnic Limited (http://www.telnic.org), the registry operator
for the new .tel top level domain (TLD), today announced that small
businesses and owner-managers around the world can now get their own domain
name which can be used to be found online without the need to build, maintain
and host a full website. Dubbed the 'webless web', .tel domains are set to
open up internet publishing to everyone, regardless of budget or technical
expertise.

"Small businesses have been caught between a rock and a hard
place when it comes to getting benefit from the Internet," said Khashayar
Mahdavi, CEO of Telnic. "Until now, they either needed the skills in-house to
develop and maintain a website, or pay for others to do the same, all without
knowing whether or not it was of interest to their customers. Now, with .tel,
small businesses get a presence online, akin to a listing in a directory
service, but under their own brand and their complete control, at a fraction
of the cost of a listing in a traditional directory service."

The one-off cost for a .tel domain includes everything a small
business needs to get up and running and discoverable online from any device
connected to the internet. In addition to storing contact information,
location-based information and an unlimited number of key words to help
increase discovery in search engines like Google, small businesses can use it
to manage their costs by using low-cost communications channels such as
Instant Messaging tools, micro-blogging platforms or even Voice over IP
(VoIP) services, saving money and enhancing customer service at the same
time.

"Plumbers, dry cleaners, chauffeurs, window cleaners, actors,
fitness instructors and interpreters, to name but a few, can all take
advantage of consolidating their costs in directory listings, saving money on
customer communications and benefitting from free SEO built in the .tel
domain," added Mr. Mahdavi. "At a time of economic pressure, there's a huge
opportunity to improve customer communication and access whilst consolidating
costs."

.tel domain names are available for anyone to purchase for a
fixed three-year term from 3.00 p.m. GMT today through a network of over 100
ICANN-accredited Registrars and their resellers. For more information on
where to buy, please visit http://www.telnic.org/business-buy.html

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based Registry Operator and
Sponsoring Organization for the new .tel sponsored top level domain (sTLD).
For more information regarding the .tel domain or Telnic Limited, please
visit http://www.telnic.org. .tel was launched to trademark holders on
December 3, 2008 and will be launched to everyone else on February 3, 2009.