Industry Veteran Armin Fendrich Joins deCarta


LONDON, February 9 /PRNewswire/ --     deCarta, the leading supplier of mapping software and services for the
Location-Based Services (LBS) industry, has appointed Armin Fendrich as Vice
President of Sales of EMEA. Fendrich will head up deCarta's operations
throughout the EMEA region with an emphasis on increasing sales for LBS
applications including personal navigation, mobile and fleet-tracking/MRM.

Fendrich joins deCarta from Nokia gate5 GmbH. Prior to joining Nokia
where he was director of PND Sales for EMEA and responsible for OEM software
license business and sales; Fendrich held the position of Regional Director
for Pinnacle Systems, where he successfully grew the business into the market
leader for the EMEA region. Fendrich has over twenty years' experience in
pan-European sales and marketing for US high-tech companies and spent two
years in Silicon Valley where he was responsible for the US operation of
German-based ELSA AG.

"deCarta's suite of technologies provide the EMEA market with an
unmatched selection of high-performance mobile location-aware technology
solutions. With our core server-side, our wireless geospatial expertise, the
new connected navigation service and the deCarta Mobile platform for J2ME and
iPhones, we can provide the enabling technology and services for these
fast-growing markets. I'm looking forward to expanding deCarta's technology
reach, working closely with our partners and building on the company's market
success," says Fendrich.

About deCarta: deCarta is the leading geospatial software platform that
has enabled some of the industry's most successful Location-Based Services
(LBS) applications such as those deployed by Verizon, Sprint Nextel, AT&T,
T-Mobile, Multimap and Hotels.com. The company's technology is ideal for
high-volume LBS applications in the mobile, personal navigation, connected
navigation, enterprise and Internet markets where scalability, speed and
reliability are vital. deCarta's solutions are preferred by application
developers and service providers who seek to leverage deCarta's unique core
strengths of server-side and wireless LBS expertise, and also want the
flexibility to customize map styles and self-brand. Some of deCarta's
customers and technology partners include Appello, ATX, AutoTrader.com, Box
Telematics, Gearworks, Hotels.com, INRIX, Local Matters, loopt, Maps.com,
Motorola, NAVTEQ, Networks In Motion, Orange, Pelago, Tele Atlas, TeleNav,
TeliaSonera AB, toptable, WHERE and World Directories. deCarta is privately
held and headquartered in San Jose, California with international offices in
the UK, Germany and China. http://www.decarta.com

Further information/contact:

    Amanda Slayton-Joslin
    Honcho
    Tel : +44(0)7774-601059
    Email: amanda@honchopr.com

    Charlotte Priest
    Honcho PR
    Tel: +44(0)7876-222327
    Email: charlotte@honchopr.com



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