PARIS, February 10 /PRNewswire/ --     eServGlobal Limited (LSE: ESG & ASX: ESV), a worldwide supplier of
independent and flexible telecommunications Value Added Services for
Messaging and Charging solutions, today announces the launch of its
revolutionary Social Relationship Manager (SRM) software that joins mobile
telephone networks with popular internet social networking sites.

The new SRM software allows telco operators to launch a new
kind of value added mobile service, one which provides incentives to their
subscribers, who in return choose to share their personal profile
information. Thus, the operator acquires a new type of business intelligence
and uses its customers' social influence to retain the most valuable
subscribers. Further, the operator enjoys reduced churn and has the
opportunity to acquire its subscribers' friends through the application of
suitable referral rewards - all managed inside the application. The service
is compatible with most of the popular social networking sites.

Since the advent of 3G, the operator community has struggled
to find the "killer application" for always-on devices. However, with more
than 650 million subscribers to the top 10 social networking sites, end-users
can now enjoy the benefit of mobile data services, by constantly checking or
updating lightweight content, which perfectly suits both the mobile device
and access networks.

Operators have recognised this trend and have reacted by
offering cheap data bundles or customised handsets for social networking but,
until now, have found no way to move up the value chain, by either offering
dedicated content or compelling applications around the Social Networking
domain. The eServGlobal SRM allows operators to participate in the social
networking phenomenon, while maintaining their role as the underlying
platform for communications.

Designed to be effective in markets approaching all-you-can-eat
subscriptions or ultra-low cost per minute, this new service will help
operators keep ARPU high by stimulating the user base to communicate
frequently inside the operator domain.

Ian Buddery, Executive Chairman of eServGlobal, said: "The
coming year is sure to be challenging for operators. They will have to
balance the need to stimulate existing subscribers and increase market share,
while at the same time reduce the "cost to serve" of Value Added Services. By
offering the SRM as an adjunct module to an existing system, eServGlobal is
able to provide a compelling business case for telecom operators who wish to
attract new subscribers and increase revenue."

eServGlobal has worldwide patents pending for the SRM
application, the business intelligence algorithms and the unique deployment
options which are available.

eServGlobal will demonstrate the Social Relationship Manager
at a launch attended by telecom operators from across the globe at the GSMA
Mobile World Congress in Barcelona from 16 to 19 February. Visit Stand 8A69
in Hall 8.

About eServGlobal

eServGlobal (AIM: ESG & ASX: ESV) develops and implements
solutions for mobile payment, convergent charging and rating, network
services and messaging products, for telecom service providers, across all
legacy and next generation telecom networks.

eServGlobal provides comprehensive services ensuring the
success of projects with worldwide implementation, integration and support
services. Its innovative solutions help service providers to grow new
revenues, reduce churn and lower their costs.

Over 80 of the world's leading service providers, with over
400 million mobile subscribers in more than 50 countries, are taking
advantage of eServGlobal's end-to-end solutions and expertise to quickly
deliver revenue-generating services. With 16 offices around the world and
staff from 30 different countries, it provides flexible solutions with
ongoing product development, based on a deep understanding of its customers'
challenges.

eServGlobal is listed on the Australian Stock Exchange (ASX:
ESV) and the London Stock Exchange AIM market (LSE: ESG). In the year to 30
June 2008, eServGlobal reported revenue of AU$177.9 million, representing
organic growth of 15.9% over FY07. Net profit after tax of AU$10.4 million
was achieved, up 91.5% from the previous year. A dividend of 3 cents per
share was paid for the full year ended 30 June, 2008, an increase of 50% over
the previous year's dividend payment. More information can be found at:
http://www.eservglobal.com