BLISWORTH, England, February 17 /PRNewswire/ --     Drivers Republic, the online motoring magazine and social community has
over the past six months underlined the significant migration of car
enthusiasts from print magazines to the internet.

From June to December 2008, Drivers Republic grew from 40,000 unique
users and 450,000 page impressions to 100,000 unique users viewing 2,000,000
individual pages. As the leading UK print titles saw their sales down between
4% and 14%, Drivers Republic grew 200% during the same period. Viewing time
remains far higher than the industry standard with readers spending on
average over 7 minutes reading Drivers Republic's large, page-turning
magazine features.

DR's social network was launched at the end of September and is fast
becoming the UK's main, dedicated online community for car enthusiasts. All
areas of the car-demographic are represented with owners blogging about their
own machinery (from GBP500 hatchbacks to GBP200,000 Ferraris), engaging with
each other and, unlike any other site in the UK, gaining regular access to
the DR editorial team.

"New car sales may be down, but DR is proving that when times are tough,
people have an even greater appetite for fine stories, photography and
videos. Reader feedback confirms that we're currently offering the most
engaging online car-media and throughout 2009 we will continue to entertain
our readers with the most exciting machinery, but we will also broaden the
scope of DR and cover more mainstream vehicles too. People want a balance of
lavish entertainment and real-world behaviour, and we will provide just
that," said Chris Harris, Editorial Director of Drivers Republic.

DR's influence in online communities continues to grow at an impressive
pace, the global network of Forums and Blog sites have an insatiable need for
interesting electronic material and we are better placed to feed them than
our more restricted rivals.

In recent weeks both the Sunday and the Daily Express featured DR as a
prime example of the move from conventional to digital media. And we are very
proud to announce that, in partnership with Lightmaker, we have just won an
award for Outstanding Achievement for Website Development by the Interactive
Media Awards. This is one of the top four international awards committees
within the internet sector and demonstrates the significance of the step DR
has made in online car media.

"Our objective has been to transform the relationship between reader and
publisher within a digital environment, engaging car enthusiasts across the
internet in shaping and interacting with the subjects they are most
passionate about. We're doing just that, allowing readers to shape the story;
to tell us what they want to learn about every car we test," said Steve
Davies, Managing Director of Drivers Republic.

About Drivers Republic

Drivers Republic was launched in August 2008 by Steve Davies, together
with Richard Meaden; a co-founder of Evo magazine, Neil Carey; former
designer of Evo magazine, Jethro Bovingdon; former deputy-Editor of Evo
magazine and Chris Harris; former road test editor of Autocar magazine.
Providing opinion-forming content and feature-length automotive videos within
a community based environment, Drivers Republic establishes trusted
relationships with its network of readers creating a powerful platform for
companies and brands to engage with.