BEIJING, February 19 /PRNewswire/ --

LightInTheBox (http://www.LightInTheBox.com ) has officially launched its
French site (http://www.LightInTheBox.com/fr ) with more than 40,000 product
offerings, providing Francophones worldwide a great opportunity to access a
wide variety of quality products, including Made-in-China cell phones,
affordable customized wedding dresses, radio controlled toys, and obscure
items like tattoo machines and cosplay costumes.

There are approximately 78 million native French speakers around the
world, and the GDP per capita of France exceeded USD 34K in 2008. Any company
wanting to serve a global customer base would never ignore this attractive
group, yet it is never an easy task to translate 40,000 product descriptions
into French all together. The secret weapon for such prompt translation is
indeed "Google Translate". Based on a free web service provided by Google
called Google Translate, engineers at LightInTheBox developed a computer tool
to facilitate the translation, ultimately shortening the estimated total
labor cost from 36 man-months to less than only one-man month.

"This was an innovative yet bold decision to use machine translation for
a mission-critical e-commerce site," said co-founder Kevin Wen, who led the
R&D effort, "in the beginning we were not sure about the accuracy of the
translation, nor the full consequence of an error. But after extensive
testing and review, we believe that while the translation quality is still
far away from that of bilingual human translation, the result is in general,
understandable and clear with only occasional human fixing required."

LightInTheBox's vision is "organizing world products for world
customers". It has committed to conquer many barriers preventing efficient
flow of goods globally, including physical distance and language barriers. As
a company less than two-years old, innovatively releasing a French version is
a clear testimony of such a commitment. "This year, we plan to launch German
and Spanish versions of our site with more to come," said Li Wang, Director
of Global Expansion at LightInTheBox. "We hope we can offer more languages
than Amazon.com soon, which offers 5 languages so far."

About LightInTheBox:

LightInTheBox is a leading global value-added online distributor. It has
offered more than 50 thousand quality product selections to customers in more
than 120 countries. It serves both individual consumers and commercial
customers.

Websites:
    The company: http://www.lightinthebox.com
    French Site: http://www.lightinthebox.com/fr

    For more information, please contact:

     Wei Jin
     Email: prcontact@lightinthebox.com