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deCarta Announces Real-Time, Two-Way Connected Navigation Service
HANNOVER, Germany (CeBIT), March 2 /PRNewswire/ -- deCarta, the leading supplier of software and services for the
Location-Based Services (LBS) industry, today announced its real-time,
two-way European connected navigation solution for next-generation personal
navigation devices and smartphones. The software and service will be
available to consumer brands, automotive OEMs, in-vehicle service providers,
mobile network providers and handset manufacturers from the end of March
2009.
At CeBIT, deCarta will also be introducing its new NavSearch API
connected navigation software platform, reference architecture and selected
applications.
deCarta is the leading LBS software supplier in North America, and
supports tens of thousands of SatNav devices connected by real-time, two-way
communications. These services are now available for the first time in a
fully localised offer to the European market. Beyond the traditional
navigation functionality, these SatNav devices allow drivers to receive
optimised routes based on current traffic conditions. Drivers can also make
internet searches for places or services - and then drive there using the
shortest possible route. It is also possible to send addresses to the device
from a computer, eliminating the need to print internet-based maps before a
journey.
deCarta's non-branded service allows its customers to quickly launch CNAV
services under their own label and build new revenue streams based on these
connected services.
deCarta's new European CNAV service offers dynamic content from ARC
Europe for real time traffic; RoadPilot for European safety camera data
bases; Western European mobile connection with a standard low-cost data
tariff from Jasper Wireless and deCarta local search - NavSearch API - for
finding businesses and services both on and near to your route.
deCarta's NavSearch API
deCarta's new NavSearch API extends the CNAV service by providing highly
relevant search results specifically for mobile and driver users. NavSearch
API is a dramatic improvement over most local search offers currently
available which use a simple "Point and Radius" search. These often give
results that the driver has already passed or are hard to drive to. For
example, results can be far from an exit or impractical because of rivers,
traffic or other obstacles.
Unlike traditional local search engines, deCarta's NavSearch provides
easy to use geographic search criteria and knowledge of the road networks.
NavSearch presents results that are sorted by proximity and accessibility.
Where traditional local search engines are intended for use from home or
office via a browser, NavSearch is designed specifically with the mobile user
and location based services in mind. NavSearch combines powerful text
indexing and search with deCarta's proprietary spatial keys technology to
allow complex searches along a route and searches by minimum driving
distance.
NavSearch can be used as part of deCarta's service offerings for wireless
location based applications and for connected navigation applications. Users
benefit from the increased relevance of the returned search results, making
it easier to find places that are convenient to their travels. Additionally,
the increased relevance of the results improves the value of location-based
offers and advertisements, allowing service providers to develop new
advertising-based business models.
deCarta's Connected Navigation Service
deCarta's CNAV service provides the core technology to allow consumer
electronics companies to quickly bring new products to market. The complete
service includes customiseable navigation software for mobile devices (SatNav
or other Mobile Internet Devices); hosted servers which manage delivery of
traffic solutions and other relevant content, and the wireless connectivity
to connect these two. The service enables customers to build new revenue
opportunities by quickly bringing to market a premium connected navigation
device with superior, consumer-relevant location-aware capabilities
including:
- Real-time and predictive traffic-aware routing / More
efficient routes
- Corridor search / More relevant and practical results for
searching along a route
- Cheapest petrol nearby and fast internet search/ Increased
utility and performance satisfaction
- Destination downloads / Information sent to device from user's
home PC
- Weather
deCarta's CNAV service provides all the necessary components to deliver a
full-featured, customisable connected navigation application. The deCarta
services include: application development, content provider management and
delivery technology, carrier-grade hosting facilities, MVNO wireless
services, device-side modem interface software, wireless gateway technology
and, new patented navigation service technologies. Internet search is enabled
through deCarta's proxy server.
"As demand for location based search grows, deCarta is using its
geospatial expertise to improve upon the results of those searches," said J.
Kim Fennell, President and CEO of deCarta. "These improvements will translate
directly into a better user experience as well as to better business models
for our customers."
http://www.decarta.com
USA
Michele Zipse,
deCarta,
P +1-415-398-0580,
mzipse@decarta.com .
UK
Amanda Slayton-Joslin,
Honcho PR,
+44(0)7774-601059,
M: amanda@honchopr.com ;
Charlotte Priest,
Honcho PR,
+44(0)7876-222327,
M: charlotte@honchopr.com .






