STOCKHOLM, April 1 /PRNewswire/ --

- Hamburg Office to Augment Sales and Consulting Services for Company's 
German Customers

Online advertising management firm Adtoma announced today the opening of
its newest location in Hamburg, Germany. The move represents an expansion
into the second largest online media market in Europe and enables Adtoma
customers to gain even stronger, more localized ad management services and
product consultancy.

The opening of the German headquarters follows on the heels of the launch
of Adtoma's next-generation ad management solution, Fusion, which fully and
seamlessly integrates the entire media supply chain, from C.R.M. to proposal
and sales management to advertising operations. Aimed at ad sales
professionals, this comprehensive and intuitive solution provides a
real-time, bird's eye view of the entire media supply and significantly
reduces the risk of human error and the onerous upkeep of spreadsheets. As a
result, sales teams have the freedom to move towards a more pro-active sales
model versus a reactive one, ultimately resulting in an increase in revenue.

The traditional workflow set up usually consists of a C.R.M. tool such as
Salesforce, a workflow tool such as Solbright or Fivia, and an ad serving
tool like Doubleclick's DART or Adtech's Helios. The integration of those
solutions is limited by the bottleneck of interfaces. In most cases multiple
data entry is needed and spreadsheets are manually maintained. However, with
Adtoma's Fusion all of these aspects are fully and seamlessly integrated, all
working against one set of data in real-time thereby allowing each team to
have an instant, complete overview of the media programs while also
increasing operating efficiencies.

Heading up the Hamburg offices will be Adtoma's Chief Business
Development Officer Nils Winkler. Nils previously served as U.S. Managing
Director and Global Head of Sales for German-based ADTECH. He will be drawing
from his extensive market development experience as well as his knowledge of
the German market to establish and expand Adtoma's operations.

"Adtoma has been helping customers in the online advertising industry
simplify their ad management process for many years," says Nils. "We're now
very excited to be expanding our physical presence and strengthening our
ability to serve companies across the world. Germany is a crucial market in
the online media industry. Developing a strong presence in Germany will go a
long way towards establishing Adtoma's product offering as a leader in the
European market."

The move into the German market further supports the company's aggressive
business development roadmap and helps position Adtoma as a leading player in
the online advertising industry. The company plans to continue to
aggressively pursue other strategic markets, both in Europe and abroad, to
ensure long-term, sustainable growth.

For more information on Fusion or Adtoma, please visit
http://www.adtoma.com

About Adtoma

Adtoma is an online advertising and media management company based in 
Sweden. It has a global reach with a strong foundation in Europe and is 
currently expanding into North America and Asia. The company's flagship 
product offering is Fusion - a powerful software solution that integrates 
and streamlines the entire media supply chain, from C.R.M. to proposal and 
sales management to advertising operations, resulting in a dramatic increase
in efficiency and reliability. Fusion is the most comprehensive and 
intuitive application on the market. Adtoma's clients are some of the 
world's leading media companies, including Bonnier Publications and IDG.

Contact:
    Clint Cantwell
    5W Public Relations
    ccantwell@5wpr.com
    +1-212-584-4318