LONDON, April 20 /PRNewswire/ --

- New Mobile Service Allows Clubs, Groups, Brands or Bands of any Size to
Make Money Publishing Content of Interest to Their Fans and Followers by
Premium Text

Celebrating five years of answering text questions from the public, AQA
63336 today launches AQA2U, a commercial service that allows anyone with
interesting content to connect and keep in touch with their followers, making
money from every text that's received by subscribers.

Anyone with a UK mobile phone can make money with AQA2U by becoming a
publisher at http://www.aqa.63336.com. It's free, simple and quick to set up.
Publishers create topics for people to subscribe to, market these topics to
their followers, and then start writing content. AQA2U sends their content
out to subscribers using premium text, giving publishers the majority share
of net revenue received. With no set-up costs, and with only 25 subscribers,
a publisher can make GBP275 per year. With 250 subscribers, a publisher can
make GBP3,000 a year.

Colly Myers, CEO, comments:

"AQA2U is web 2.0 with a business model. It puts texts, alerts, updates
and offers from anyone who's got something to say, into the hands of
followers who are passionate enough to part with a few pounds per month. We
already know people will pay for this, as we get many thousands of texts to
AQA 63336 asking the same types of questions time and time again."

Core features of AQA2U are:

    - AQA2U drives revenue. AQA2U receives about 12p per text delivered to a
      subscriber. AQA2U gives the majority of this to the publisher, ranging 
      from 7-9p depending on volume, who also have the option of donating 
      this revenue to charity. Charities who set up as publishers receive 
      12p.
    - AQA2U is simple to set-up and use. Publishers can typically set up
      their account at http://www.aqa.63336.com and be ready to write content
      within 2 hours. Publishers can enter content themselves, or authorise
      administrators and authors for their account. Content can be entered on 
      the website, or texted straight from a phone to AQA2U. As long as the 
      content meets AQA2U publishing policy standards, it's then sent out in 
      a text message to their subscribers.
    - AQA2U is easy to market. Even with small groups of subscribers,
      Publishers make money. It's simple to market via word of mouth. All 
      People need to do to subscribe to a topic is text the topic's name to 
      63336. Subscribers pay 98p to subscribe to a topic, thereafter they'll 
      pay 25p per text, and no more than GBP3.50 per month for the texts.
    - AQA2U protects consumers. AQA2U ensures subscribers aren't bombarded
      with texts, limiting it to 14 texts per month, per topic. All content
      delivered by AQA2U has to meet the standards set by the AQA2U 
      publishing policy, ensuring subscribers aren't sent offensive or 
      inappropriate content. Subscribers will never be spammed.



To demonstrate the simplicity and attraction of AQA2U, 20 topics have
been created by AQA 63336 that people can already subscribe to, based on
popular questions texted to AQA 63336. These include lottery results
(LOTTO2U), premiership scores (PREM2U), even a topic just consisting of
compliments ( NICE2U).

For launch, AQA2U has also signed up over 200 publishers, offering over
300 topics for UK mobile phone users to subscribe to. UK charities WellChild,
Samaritans and Straight Talking have also been set up if publishers wish to
donate their earnings.

Colly Myers, CEO, continues:

"We're confident of rapid growth as even small publishers who get a few
people to subscribe start making money, and all publishers have a vested
interest to market their topics. We've got over 2 million customers with AQA
63336 in five years, so we're confident of getting 2 million subscribers in
the next five years with AQA2U - delivering 20 million texts per month from
publishers."

To find out more about AQA2U, please visit http://www.aqa.63336.com.

Supporting quotes

1. Network operators

Danny Barclay, Interactive Channel Business Manager, Telefónica O2 UK
(http://www.o2.co.uk/home) says:

"AQA2U is a unique and innovative way of harnessing SMS to make money,
but which also protects our customers from being spammed or receiving
offensive content. We think this service will be very popular with O2
customers."

2. Publishers

Dave Hogan, the world's top celebrity photographer 
http://www.independent.co.uk/news/media/press/dave-hogan-the-snapper-the-stars-still-come-out-for-1042364.html 
who is behind the scenes at the first nights of the biggest showbiz events 
in the world has set up HOGAN2U and says:

"This is a great system. I'm not a twitterer or blogger and don't get
much time to sit at computers, so this works well for me - gives me a way of
letting people know what I'm doing by phone. I'll be texting up-to-the minute
showbiz news from the biggest events and the biggest stars in the world...
Watch out for my backstage reports from behind the scenes of upcoming U2 and
Michael Jackson tours..."

Also using AQA2U is star in the hood, Tinchy Stryder (TINCHY2U). The
chart-topping 'Prince of Grime' says:

"I'm big into twittering and blogging. This new AQA2U service is a good
way to expand on that and let my fans know what I'm up to and where I'm at by
phone as well as online."

Kehinde Azeez, a writer/producer & owner of net music label Vhp Records
Australia (http://www.vhprecords.com/) (KLUBVHP2U) says:

"AQA2U is a fantastic way to monetise our website whilst giving away
content in the UK. AQA2U enables us to create an exclusive membership area
for free and we can have a spam free forum that enables fans to get up close
and personal with our singers, we can run competitions, get vital feedback
from our fans on our records (ahead of release), song requests, and promote
links to exclusive content including videos, mp3s and photos. Artists and
labels will jump all over this, as all other similar services cost far too
much to set up and manage."

3. Charities registered with AQA2U

Hilary Pannack, chief executive of teenage pregnancy charity Straight
Talking (http://www.straighttalking.org/), is one of the charities that
publishers can donate their earnings to:

"Straight Talking makes a real impact on the teenage pregnancy rates in
the areas it works and currently 95% of the teenage parents it employs are
going on to education and employment. Straight Talking can break the cycle of
teenage parents having children who become teenage parents who continue to
live in poverty. It can do this by helping them to become high achieving role
models for their children. Being supported by AQA2U would make a real
difference to the charity. It would help Straight Talking to employ more
teenage parents, making them less reliant on the State for benefits. It would
help the charity to reach more young people in schools, helping them to delay
parenthood until it is the right time in their lives."

Miranda Chalk, Director of Fundraising, WellChild 
(http://www.wellchild.org.uk/), says:

"WellChild is the national charity for sick children, helping sick
children and their families, throughout the UK , as they deal with the
consequences of serious illness and complex conditions. Our mission is to
reach as many sick children and young people as we can and to do this we
focus on three key areas: Nursing Care, Support and Research. Donations from
people using the new AQA2U service will be hugely valuable to us; so our
thanks to AQA, who have supported us over the years by running marathons and
are now continuing that support through this brilliant new service."

Claire Duncan, spokesperson from Samaritans (http://www.samaritans.org/),
says:

"Samaritans provides confidential non-judgmental emotional support, 24
hours a day for people who are experiencing feelings of distress or despair,
including those which could lead to suicide. In these tough economic times
Samaritans' service is more vital than ever, as we receive an increasing
number of calls related to unemployment and financial worries so it is great
that AQA 63336 are already signposting people to our service. Samaritans is
delighted to learn that we will be one of the charity partners of AQA2U,
funds raised will enable us to keep our support service running 24 hours a
day."