LONDON, April 21 /PRNewswire/ --     Recently added new profiles of celebrities such as Coldplay, Lily Allen,
Robbie Williams and Kylie Minogue on Rivmixx (http://www.rivmixx.com/) music
social networking website have proven to be a big hit with music fans.

Rivmixx's celebrity profiles of Coldplay, Lily Allen and dozens more
bands and artists offer fans the opportunity to check out their idols whilst
keeping up to date with the very latest news, tour and album updates, images
and videos. Rivmixx has also partnered with online music TV site, MUZU TV, so
that fans can watch playlists of their favourite artists' music videos.

Having launched only this month, Rivmixx is already causing waves amongst
esteemed press with comments such as 'the hot new social network site for
musos' from News of the World and 'it's like MySpace, Facebook and Linked-In
combined, with original music editorial thrown into the mix too' from CMU
Daily; 'more than just a social networking site' said PR Week and 'Rivmixx
makes users' lives easy and portable, helping them to stay on top of an
ever-evolving world' said 4ortherecord.com.

The innovative new music networking website allows artists, fans, DJs,
labels, event promoters and venues to network and share news and information
relevant to musical interests. The site also offers a clever tagging system
which enables members to create their own personal online music magazine,
tailored to their individual preferences.

Founded by a team of experienced music industry aficionados, including
journalists from well respected music publications such as a DJ Magazine and
Melody Maker, Rivmixx provides a 'one-stop shop' for the music industry and
fans, offering exclusive features and content such as album reviews, audio
and video interviews, technology reviews and updates, breaking news
headlines, as well as user generated content - allowing members to channel
information through regular blog updates and news feeds.

Rivmixx is covering many of the biggest summer festivals, including the
upcoming Glade Electronica Music Festival where Rivmixx has secured a VIP
backstage tent.

Danny Mac, Rivmixx MD says: "Having launched only last month, we're
amazed at the incredible response we've received. Whether you're into
Coldplay, Lily Allen or even a bit of Kylie Minogue - all different types of
music lovers are jumping at the chance to check out their favourite artists,
bands or celebrity. If you're into music, get on to Rivmixx, it's as simple
as that!"

About Rivmixx (http://www.Rivmixx.com)

Rivmixx is a music industry-based networking site, which allows fans to
keep in constant contact with the latest music, news and information from
their favourite artists, DJs, clubs and labels, as well as providing the
perfect promotional platform and networking opportunities for upcoming and
distinguished artists.

Founded by a team of music industry professionals, Rivmixx is designed to
drive more interaction between fans and users and strives to provide an
innovative end-to-end solution for all industry-based networking and
promotion; allowing industry users to provide fans with up-to-date
information, as well as targeting news and updates.

Press contact:
    Jayne Stala or Adrian Ma - Chameleon PR
    jayne@chameleonpr.com; adrian@chameleonpr.com
    Tel: +44(0)207-680-5500