Bodog.com is Back


KAHNAWAKE, Canada and ST JOHN'S, Antigua, April 21 /PRNewswire/ --

- Ongoing US Patent Case Settled and Domains Returned to Brand Licensees

Bodog and the Morris Mohawk Gaming Group (MMGG) 
(http://www.morrismohawk.com) today announced the finalising of a domain
licensing agreement and the resurrection of the world-renowned
http://www.bodog.com domain.

The MMGG acquired many valuable domains - including http://www.bodog.com
- when it settled a patent case that had been ongoing in the United States.
When asked why the MMGG stepped in, Mr. Alwyn Morris, Chief Executive for the
Morris Mohawk Gaming Group noted "While the MMGG was not the judgment debtor,
the defendant supplier hadn't been operational since 2007 and there was
therefore simply no possibility of their satisfying the default judgment. We
are the exclusive licensee of the 'Bodog' brand within the region and so our
business was impacted by anything that cast a shadow across the brand. We
wanted to remove any residual uncertainty that this case had created, and we
wanted to acquire the domains - it was a straightforward business decision."

"We are absolutely thrilled to be able to return the Bodog experience to
its rightful home - the reaction of staff and key suppliers has been
thunderous," says Mr. Morris. "We will be transitioning the MMGG site to this
domain over the coming weeks. Moreover, we have only just this morning inked
a deal with Bodog Antigua, from whom we license the Bodog brand. Under this
contract, outside of our brand license territory, the http://www.bodog.com
domain will be redirected to the other brand licensees' sites, as
appropriate. One domain, worldwide."

Keith McDonnell, Managing Director of Bodog Europe noted "As the 'Bodog'
brand licensee for Europe, we are ecstatic to see the return of
http://www.bodog.com. Working with the MMGG and the other licensees,
geo-targeting will be used to ensure visitors outside of the MMGG's territory
are directed to the correct site, including ours (http://www.bodoglife.co.uk
). This way, the marketing efforts of every licensee to promote
http://www.bodog.com benefit us all, ultimately reinforcing and strengthening
the global brand. It will absolutely be a win-win-win solution."

Mr. Morris added "The MMGG and the other Bodog licensees are experiencing
tremendous momentum right now, and we are confident that this will only add
fuel to the remarkable growth and expansion of the businesses. The brand is
stronger than ever and a new day is dawning - everyone feels it."

Bodog.com is back!

About Bodog

Bodog has its head office in the Caribbean nation of Antigua. Bodog
licenses the Bodog brand to a variety of brand licensees for an array of
products worldwide. The Bodog group of brand licensees currently includes an
online Sportsbook, Casino, Poker Room and a suite of other world-class gaming
products.

Morris Mohawk Gaming Group

Morris Mohawk Gaming Group (MMGG) is the exclusive licensee of the
"Bodog" brand for online gaming services in the United States and is led by
Alwyn Morris, Olympic gold medalist, Order of Canada recipient, noted
Canadian sportsman, First Nations leader and former Associate Director for
the Mohawk Council of Chiefs in Kahnawake. MMGG is located in the Mohawk
Territory of Kahnawake - part of the seven communities that make up the
Mohawk Nation - just outside Montreal, Quebec, Canada, and is licensed by the
Kahnawake Gaming Commission to offer gaming services from Kahnawake to users
worldwide. The Antiguan-based Bodog organization has entered into a licensing
agreement with MMGG to allow this group to use various elements of the Bodog
brand within North America to support MMGG's marketing activities. For more
information, visit http://www.morrismohawk.com.

© PR Newswire Association LLC.

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