LONDON, April 21 /PRNewswire/ --     Maxymiser http://www.maxymiser.com, the online content
optimisation specialist, today announces a 210% growth rate between Q1 2008
and Q1 2009, as major brands in the Retail, Finance and Travel sectors turn
to content optimisation software as a means of improving the performance of
their websites during tough trading conditions.

Commenting on the reasons behind the company's strong business
performance, Mark Simpson, Managing Director of Maxymiser, says, "As the
cost-effectiveness and impact of Search Marketing diminishes, businesses are
becoming more aware of the need to address the appalling leakage that is
taking place as visitors move through their web pages. It is not uncommon for
conversion rates to average out at just 3-5%; this means that, despite all of
your best efforts to get them there, a staggering 97% of visitors to your web
site are still not doing what you want them to do. Even more shocking than
the overall drop-out of visitors to web sites is the rate of abandonment by
those with full baskets. This can be as high as 70%."

Simpson says, "With acquisition marketing delivering lower
returns, a focus on conversion strategies makes sound business sense for
online marketers. Chasing 10% more traffic to your site will cost at least
10% in additional spending - only for 97% of that traffic to drop out without
purchasing. By redirecting the same level of investment into improving your
conversion performance, organisations stand to see far greater returns."

In January 2009, Maxymiser secured GBP2million of Investment
Funding http://www.maxymiser.com/news/39.htm which will be used as working
capital to help drive deployment of its online content optimisation solutions
and further enhance the product portfolio. The company has also recently
appointed former Kelkoo Sales Director, Wayne Morris,
http://www.maxymiser.com/news/40.htm to spearhead business development as it
looks to capitalise on the opportunities for growth in the online content
optimisation marketplace.

About Maxymiser

Maxymiser Onsite Marketing enables organisations to manage
their conversion metrics and increase the effectiveness of any website's
content and design to deliver key metrics such as sales and click through
rates. Maxymiser gives clear statistical proof of what content and designs
work most successfully in converting site visitors and those which fail to do
so, enabling marketers to refine content and design to deliver increasing
ROI. Maxymiser's solutions include Content MVT for multivariate testing,
Content Delta for advanced visitor segmentation and Content BT for onsite
behavioural targeting. Founded in 2006, Maxymiser is the leading European
provider of Onsite Marketing solutions, serving over 60 clients and
partnering with many industry leading organisations.

For further information, please contact:

    Lisa Williams/Nicola Miller
    itpr
    t. +44-(0)1932-57-88-00

http://www.itpr.co.uk