EVANSTON, Illinois, September 18 /PRNewswire/ --

- Knowledge product brings latest business insights to wide audience -

The Kellogg School of Management at Northwestern University today
announced the launch of Kellogg Insight, a Web-based research digest that
highlights Kellogg faculty research. The site is accessible at the following
link: http://insight.kellogg.northwestern.edu.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070801/DCW067LOGO )

Kellogg Insight brings together current research from the school's
professors, doing so in a new format that emphasizes key findings. The digest
consists of compelling summaries that present research in an accessible, yet
sophisticated way. Faculty contributions cover an array of subjects,
including entrepreneurship, innovation, finance, international business,
leadership, marketing and policy. Through articles such as "Do Leaders
Matter?" and "Why Do IPO Auctions Fail?" Kellogg Insight explores diverse and
meaningful issues in a way that bridges theory and practice. Each month,
Kellogg Insight will be refreshed with new articles.

"Kellogg Insight summarizes key research findings for businesspeople and
students, as well as educational peers and members of the media," said Dipak
C. Jain, dean of the Kellogg School of Management. "Whether visitors are
looking to secure tips for work or simply find food for thought, they will
find a topic that will pique their interest and spark creativity."

Built on the premise that great leaders have great insight, Kellogg
Insight takes detailed research articles published primarily in academic
journals and makes them easily available to the general reader and
time-starved business leader.

"Kellogg Insight was developed in response to student and alumni requests
for a digest that reflects an up-to-date account of what our faculty is
producing," said Kathleen Hagerty, senior associate dean: faculty and
research. "This initiative will continue to be supported by the Kellogg
School and a team of dedicated PhD and MBA candidate writers, as well as
accomplished science writers, who work with faculty to summarize their
research in a concise, compelling manner."

About the Kellogg School of Management at Northwestern University

The Kellogg School of Management at Northwestern University was founded
in 1908 and is widely recognized as a global leader in management education.
The school, located just outside of Chicago, is home to a renowned,
research-based faculty and MBA students from around the globe. The Kellogg
School's academic portfolio includes the Full-Time, Part-Time and Executive
MBA Programs and the nondegree Executive Education Program. The school offers
three joint-degree programs: the JD-MBA, MD-MBA and the Master of Management
and Manufacturing (MBA-MEM). Additionally, the Kellogg School of Management
offers an Executive MBA Program in Miami and has alliances with business
schools in Europe, Asia, the Middle East and Canada. To learn more, visit
http://www.kellogg.northwestern.edu.

Web site: http://www.northwestern.edu