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Buddies Celebrates Six Year Anniversary
MARKET HARBOROUGH, England, September 20 /PRNewswire/ --
- Buddies Distributes 2.5 Million Puppy and Kitten Packs Through UK
Veterinary Surgeries and Dog Breeders.
MARKET HARBOROUGH, England, September 20 /PRNewswire/ --
Buddies today announced that it had shipped 2.5 million puppy and kitten
packs since the launch of its sampling programme in 2001. The milestone
confirms Buddies as the largest independent sampling operation in the UK
companion pet care market.
New pet owners are given a free Buddies Puppy Pack(R) or Kitten Pack(R)
at first vaccination through a network of over 2,000 vets, or selected
breeders. The packs contain a pet care guide, product samples, a toy and
pet-related literature.
"This was a brand new concept when we launched it six years ago," said
Buddies managing director Marianne Metaxas. "Now our packs are the largest
single source of puppy and kitten care advice in the UK, reaching thousands
of new owners each week."
Independent research(i) of veterinary practices handing out the Buddies
packs, revealed that 98% agreed that it was very important to give clients
information at first vaccination.
About Buddies Pet
The company is a leading provider of Point of Market Entry (POME)
sampling in the UK companion pet market. The Buddies Puppy Pack(R) and
Kitten Pack(R) service was launched in 2001. This was followed by the
introduction of Buddies pet insurance (Buddies pet
insurance|http://www.buddies-direct.co.uk) which provides ongoing cover for
both dogs and cats.
(i) Research carried out by NSM Research
For further information contact:
Avi Levine, Buddies
Tel: +44-(0)1858-412110
