Buddies Launches Pet Catalogue

MARKET HARBOROUGH, England, September 27 /PRNewswire/ --

- Buddies Launches Pet Catalogue for New Puppy Owners, Offering a 
Showcase for 30 Innovative Products

Buddies today announced the launch of a pet product catalogue, with an 
emphasis on items designed to help new owners cope more easily with puppy 
training, travel and safety. Featured products include the innovative Simple
Solution training pad with its scientifically formulated scent that attracts
puppies - a sample of the pad is attached to the catalogue.

Savings of up to 15% are available on key items such as a puppy training
kit, which includes a hands-free treats bag, lightweight indoor lead, bad
behaviour spray and a socialisation sounds CD. Safety products include an
innovative security leash that features a simple two-number combination lock
at each end and an adjustable dog barrier.

"The merchandising team have done a great job, sourcing hard-to-find
products that really help new owners," said Buddies managing director
Marianne Metaxas. "The catalogue delivers on our promise to make life with a
new puppy easier."

The catalogue will be distributed via the Buddies Puppy Pack(R), which is
given to new pet owners at first vaccination through a network of over 2,000
vets, or at selected dog breeders. Customers can order items directly from
Buddies using a postal form, calling an order line on +44-(0)871-226-1820 or 
going online at http://www.buddiescatalogue.co.uk.

About Buddies Pet

The company is a leading provider of Point of Market Entry (POME)
sampling in the UK companion pet market. The Buddies Puppy Pack(R) and Kitten
Pack(R) service was launched in 2001. This was followed by the introduction
of Buddies pet insurance [Buddies pet 
insurance|http://www.buddies-direct.co.uk] which provides ongoing cover for 
both dogs and cats.

For further information contact:
    Avi Levine, Buddies
    Tel: +44-1858-412110