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Precise Launches Digital Broadcast Service
LONDON, April 27 /PRNewswire/ -- Precise, the leading media intelligence provider, announces the launch of
its broadcast monitoring service.
Whilst Precise has monitored and analysed the impact of print and online
media coverage on behalf of leading corporate, financial, PR and public
sector clients for a number of years, the company is now able to seamlessly
integrate broadcast content into its range of monitoring and analysis
services.
Commenting on the service, Keir Fawcus, Managing Director at Precise said
"We have responded to client demand for a service that is fast, accurate and
delivered in a simple to use format. Because the impact of broadcast news can
be immediate we update our clients as news breaks."
Precise has developed a proprietary system based on a voice to text
technology that converts broadcast content to text, effectively in real time.
"This allows us to create a searchable database from which our sector
analysts can extract and assess content relevant to our clients'
requirements," says Fawcus.
Streamed content is delivered via email alert and available alongside
other media coverage via the Precise Media Portal that allows clients to
carry out a range of activities including the creation of coverage and
analysis reports, and historical searches by media, journalist or issue.
As well as covering all major national and regional television and radio
stations, the service is unique in being fully licensed by all major
broadcast rights holders, so end-users can access the content secure in the
knowledge that copyright has been paid at source.
Precise's Insight division can now contrast the impact of broadcast
coverage against other media channels to help focus PR activity.
Clients that have so far taken advantage of the service include
Microsoft, HSBC, PwC and Unilever.
Note to Editors:
Precise is the leading provider of media intelligence services in the UK,
providing press, online, broadcast and social media monitoring, media
analysis and forward planning services to support PR and external
communications activity. Precise is based in the City, and retained by over
5,000 corporate, financial, PR, charity and government clients, including
over 75% of the FTSE 100.
For further information, contact:
Juliette Murray
Marketing Director, Precise
+44(0)20-3301-4490
Juliette.murray@precise.co.uk
Precise
The Registry
Royal Mint Court
London EC3N 4QN
