LONDON, May 1 /PRNewswire/ --     Ticketmaster, a Ticketmaster Entertainment, Inc. (NASDAQ:TKTM) company,
is pleased to announce it has signed a new multi-year agreement with Plymouth
Argyle Football Club for the provision of the club's ticketing, customer
service and stadium access system.

Ticketmaster will install its well-established access control system,
AccessManager, at Home Park Stadium, whilst ticketing operations will move to
Venuemaster's hosted solution, VM Host. VM Host will allow Plymouth Argyle to
control both the sale and fulfilment process of tickets in one flexible
application and will also assist them in managing their membership schemes.
With all transactions linked to their customer database, key financial data
can be analysed effortlessly using the VM Host reports suite. The club will
also be using the Ticketmaster's VMCall service which provides the 24/7
telephone ticket retailing service which can be controlled by the club.

Instead of a season ticket voucher book, Plymouth Argyle Season Ticket
holders will receive bar coded season cards to access the stadium and match
day tickets will also be bar coded for quick entry. Supporters who book seats
online will soon be able to print their tickets at home with Ticketmaster's
TicketFast tickets and present them at turnstiles, providing a simplified
booking and access process.

Supporters will show their season card or bar coded ticket to a turnstile
operator, who will scan them allowing entry into the stadium. There will also
be a number of changes to Plymouth Argyle's online ticketing system including
the introduction of real-time specific seat selection provided by the
Ticketmaster e-Tickets platform.

Plymouth Argyle's marketing and communications team will benefit from
more specific and detailed marketing data provided by Ticketmaster's
VenueView which allows them to further improve the way in which they interact
directly with supporters. VenueView is a comprehensive, cost effective
reporting, sales and marketing tool that enables an accurate and complete
business view and is invaluable in tracking performance and delivering
instant qualified sales and marketing initiatives.

Chris Edmonds, Managing Director, Ticketmaster UK, (
http://www.ticketmaster.co.uk/) said: "We are delighted to be continuing our
relationship with Plymouth Argyle. The introduction of our AccessManager,
e-Tickets, VM Host, VMCall and VenueView technologies will enable Plymouth
Argyle to take full advantage of our investment into innovative ticketing
solutions for clients and customers."

Michael Dunford, Chief Executive, Plymouth Argyle Football Club said: "We
are very pleased to be making this announcement, having enjoyed an excellent
relationship with Ticketmaster over the years. The ticketing solutions they
provide are some of the most advanced in the world. These additions will
allow Plymouth Argyle to stay at the forefront of ticketing and customer
services, which we know will be to the benefit of our fans."

Other Recent Ticketmaster UK News:

Ticketmaster To Provide The Ticketing For The 2009 Open Golf
Championship

(http://press.ticketmaster.com/Extranet/TMPRArticlePressReleases.aspx?id=8266&fragment=0&SearchType=OR&terms=)

Ticketmaster Signs Multi-Year Ticketing Deal With UK Athletics

(http://press.ticketmaster.com/Extranet/TMPRArticlePressReleases.aspx?id=8206&fragment=0&SearchType=OR&terms=)

About Ticketmaster Entertainment, Inc.

Ticketmaster Entertainment consists of Ticketmaster and Front Line
Management Group. As the world's leading live entertainment ticketing and
marketing company, Ticketmaster connects the world to live entertainment.
Ticketmaster operates in 20 global markets, providing ticket sales, ticket
resale services, marketing and distribution through
http://www.ticketmaster.com, one of the largest e-commerce sites on the
Internet; approximately 7,100 retail outlets; and 17 worldwide call centres.
Established in 1976, Ticketmaster serves more than 10,000 clients worldwide
across multiple event categories, providing exclusive ticketing services for
leading arenas, stadiums, professional sports franchises and leagues, college
sports teams, performing arts venues, museums, and theaters. In 2008, the
Company sold more than 141 million tickets valued at over $8.9 billion on
behalf of its clients. Ticketmaster Entertainment acquired a controlling
interest in Front Line Management Group in October 2008. Founded by Irving
Azoff and Howard Kaufman in 2004, Front Line Management Group is the world's
leading artist management company. Ticketmaster Entertainment, Inc. is
headquartered in West Hollywood, California (NASDAQ:TKTM).