STOCKHOLM, May 7 /PRNewswire/ --     ABCe announces today that Adtoma AB, has registered with them
as an Associate Subscriber and will be working with ABCe to support
industry-agreed standards through the services they offer.

The ABCe Associate Subscriber Scheme encourages and enables
suppliers to the new media industry to demonstrate their support for
industry-agreed standards, as set by JICWEBS (http://www.jicwebs.org).

Nils Winkler, Chief Business Development Officer of Adtoma comments:

"Working with ABCe is just another logical step in our
international expansion. While we have been providing ad serving services,
compliant with any given standard, moving towards having it certified by ABCe
gives additional security to our customers."

Richard Foan, Managing Director of ABCe comments:

"We are delighted to welcome Adtoma as an Associate
Subscriber, demonstrating their support for independent verification,
transparency and the industry standards for electronic media measurement
delivered by ABCe and JICWEBS."

The Associate Subscriber Scheme promotes and also encourages
discussions between the subscriber and ABCe, to ensure everyone is working
towards the same goals, so providing added value to ABCe's clients. Associate
Subscribers can also participate in the ABCe Internet Technical Group (ITG)
meetings which are designed to ensure all clients and their suppliers can
participate in developing and evolving the industry-agreed rules and
methodologies.

About Adtoma

Adtoma is an online advertising and media management company
based in Sweden. It has a global reach with a strong foundation in Europe and
is currently expanding into North America and Asia. The company's flagship
product offering is Fusion - a powerful software solution that integrates and
streamlines the entire media supply chain, from C.R.M. to proposal and sales
management to advertising operations, resulting in a dramatic increase in
efficiency and reliability. Fusion is the most comprehensive and intuitive
application on the market. Adtoma's clients are some of the world's leading
media companies, including Bonnier Publications and IDG.

About ABCe

ABCe (http://www.abce.org.uk) was established in 1996 as the
industry owned, non-profit distributing organisation, which works on behalf
of advertisers, media buyers and media owners to provide third party
independent verification and certification for data related to electronic
media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and
video) in the UK and Ireland.

ABCe's role is to manage standards for the industry through
its work with JICWEBS*, and to provide credibility, comparability and
transparency for electronic media. This gives advertisers the opportunity to
maximise returns on marketing budgets by using ABCe certified media and
ensures that stakeholders (marketers, investors, media owners, media buyers,
advertisers) can invest in electronic media with confidence and trust.

ABCe serves the online media communities in the UK and
Ireland, and is leading an international network setting global standards for
electronic media. ABCe delivers global measurement standards for local
markets through its work as Chair of the IFABC web standards group.
http://www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in
the UK and Ireland) is a body created by the UK and Ireland media industry.
Its purpose is to ensure independent development and ownership of standards
for measuring on a site centric, census basis audience reach, frequency and
activity levels including the use and effectiveness of advertising on
electronic media. http://www.jicwebs.org. ABCe supports the work of JICWEBS
by delivering audit and certification services for electronic media usage to
these industry agreed standards.

For further information please contact:

    ADTOMA AB

    Contact:
    Clint Cantwell
    5W Public Relations
    ccantwell@5wpr.com
    +1-212-584-4318

    http://www.adtoma.com

    ABCe

    Mark Barber/Tom York
    Eulogy!
    Tel: +44(0)20-7927-9999
    Email: abc@eulogy.co.uk