NEW YORK, May 11 /PRNewswire/ --

- Cellufun's New Mobile Game 'Made Off' Lets Everyone Play Bernie's Ponzi 
Scheme

Bernie Madoff's US$65 billion Ponzi scheme surprised the global economic
marketplace and left many wondering how they missed out on their own chance
at riches. Now anyone can try their hand at creating and managing a Ponzi
scheme with Cellufun's new "Made Off" game for mobile phones. The game is
accessible on all mobile phones and carriers by entering
http://wap.cellufun.com/madeoff on your phone's browser or by visiting
www.cellufun.com/madeoff on the web.

Cellufun has the largest mobile virtual community in the world, where
millions of people play dozens of different social games and connect with
each other.

"Made Off" allows players to set up and manage their own Ponzi schemes.
Aspiring Madoffs recruit their friends and other Cellufun users to invest
their hard-earned CelluPoints, Cellufun's virtual currency. The enticement of
a high yielding interest rate encourages players to invest in each other and
withdraw money just like in a real Ponzi scheme. Players unable to make
interest payments will go bankrupt and lose all of their investors' virtual
money.

"Made Off" lasts until around the time Bernie gets the book thrown at
him, presumably some time in June. "The Feds" will eventually break up all of
Cellufun's Ponzi schemes and shut down the game. Each fund manager will get
to keep the money currently invested in their fund while each investor in
these funds will lose their principal CelluPoint investment, keeping any
interest they've earned. The game is a tongue-in-cheek look at the Madoff
scandal and others like it, allowing players to have fun while learning how
Ponzi schemes really work.

"Cellufun's Made Off game taps into the curiosity and emotion that most
people have about the Bernie Madoff story. He orchestrated the largest
investment scheme in our lifetimes, but the average person can't relate to
how he did it," said Neil Edwards, CEO of Cellufun. "Made Off is designed to
allow anyone with a phone or computer to become their own 'Bernie' and
literally reenact his fraud in a fun game with their friends. It's
entertaining, educational, and plays on the edgy side of a person's personal
and financial choices. I cannot wait to see if I can beat Bernie."

About Cellufun

New York-based Cellufun is one of the world's largest mobile communities
where people socialize, play games and buy virtual goods for self-expression,
gifting and competitive advantage. People around the world can access the
Cellufun platform on any mobile network, on any phone, and in more than 10
languages to create personal avatars, compete, collaborate, chat, and
celebrate special occasions. Cellufun partners with mobile operators and
media companies such as MetroPCS, AOL, and Gannett to deliver branded
entertainment and custom-designed mobile marketing solutions. With over 200
million monthly page views, Cellufun offers a unique brand-building
opportunity for media, marketers and agencies seeking to broaden their reach
to the ever-present "third screen."

*Editor's Note: Screen shots of Made Off are available upon request.