LONDON, May 27 /PRNewswire/ --     Since the relaxation of the UK's gambling laws in 2002 there has been
phenomenal growth in the online casino entertainment market. Both well known
brands and new start-ups have been quick to develop their online real estate
to cater for this growth through providing automated graphic versions of
hundreds of popular casino games.

Typically popular games such as Roulette and Blackjack use Random Number
Generators upon which punters place their bets. Many online casinos use 3rd
party software platforms that have been rebranded for their purposes and
their customers rarely realise that they are playing automated number
generation games that are exactly the same as those being played on other
competitor websites.

However the last 2 years has seen a significant shift in the casino games
market to live dealer action. Live dealer online casinos, as the name
suggests means the broadcasting of live real dealer action across the
internet and on TV so players can place bets on the outcome of real results
delivered by real croupiers and dealers.

At the forefront of this technology and now becoming the UKs fastest
growing live dealer action is http://www.smartlivecasino.com/ which has
developed its own technology platform for live roulette and live blackjack
games. These games are hosted by qualified croupiers who are also
entertainment presenters. The casino action is streamed live to online
players with no delay so that players can place bets and see the results in
real-time.

Smart Live Casino also broadcast their casino action on SKY and Freesat
television channels were players can join the action by playing and placing
bets over the phone negating the need for a computer or internet connection
for a player to participate. Smart Live Casino has it's own broadcasting
studios based in London and has developed it's own safe and secure technology
for players to place bets as they would in a real casino environment. Players
are also able to interact with the casino presenters and see their usernames
appear on TV when they win.

As spokesman at smart Live stated 'We endeavour to make our live casino
action as real as possible to a high class casino. We are also continually
developing new live dealer casino games, which is why we have one of the
largest customer bases of VIP casino clients.'

Smart Live Casino will be launching in June 2009 several new live dealer
casino games to complement their existing Live Roulette & Live Blackjack
offerings. They will be complemented with several promotions and giveaways to
celebrate the launch.

Rami Nseir: +44(0)20-7747-5200, rami@nseir.com