STOCKHOLM, May 28 /PRNewswire/ --

- A Powerful CRM and Workflow Solution From the Leading Swedish Provider
of Software for the Online Advertising Industry Ensures the Best Possible
Sales Results for Partners and Customers of OMS

OMS, the leading German national online ad-sales-network of high quality
editorial offerings with regional connections, is rolling out the powerful
Adtoma Fusion software solution, created by the leading Swedish provider
Adtoma for its Customer Relation Management (CRM) and sales workflow
optimisation. OMS will thereby increase the efficiency and reliability of its
entire sales management in order to be able to provide the best possible
results for all its partners and customers in the future. Fusion will support
OMS by providing a fully integrated software solution for the entire online
advertising sales workflow, from CRM to quotation and sales management as
well as inventory management. For these purposes, all the current data will
always be accessible in real-time from one single system. Advertising
customers will benefit from targeted and efficient sales by virtue of
reservation-based sales and a proactive suggestions system based on customer
preferences. At the same time, the online providers of the Internet offerings
marketed by OMS will have access to a comprehensive range of reporting which
will help them to configure their websites as efficiently as possible. OMS
will thereby provide an optimal service to enable even better understanding
of the individual needs and requirements of its partners and customers - thus
enabling the further optimisation of all sales activities.

"With Fusion we have chosen the most comprehensive and intuitive
application available on the global market today," comments Dirk von Borstel,

Managing Director of OMS Vermarktungs GmbH & Co. KG. "This solution will
make a considerable technological contribution in terms of enabling us to
continue to consistently fulfil the OMS quality guarantees: maximum
advertising effect for all advertising clients and maximum revenues for all
partners!"

"With OMS as a new customer we have really entered the German market with
a big bang," concludes Nils Winkler, Chief Business Development Officer at
Adtoma and Manager of the company's branch office in Hamburg. "OMS is not
purely a network with considerable volumes, but also places high demands on
workflow solutions due to its structure. Adtoma Fusion has in other words
convincingly demonstrated its powerful capabilities for the task at hand."

Further information is available at http://www.oms.eu and
http://www.adtoma.com

Media contact: 
    FAKTOR 3 AG, 
    Andre Hoffmann, 
    Tel.: +49(0)40-679-446-53, 
    Fax: +49(0)40-679-446-11, 
    Email: oms@faktor3.de