DUBAI, United Arab Emirates, June 1 /PRNewswire/ --

- New Semi-Professional HD Camcorders Also Introduced Into the Market

- Full Range of Models With Unique Intelligent Auto Technology in Still 
and Movie Format With Face Recognition

Panasonic has launched its new range of Lumix digital cameras
and HD camcorders to the Middle East.

Featuring unique Panasonic technology, including Intelligent
Auto Technology (iA), still and movie compatibility, and new tough and
waterproof cameras, the new Lumix range provides a sophisticated, stylish
range suitable to every level of photographer.

Panasonic also announced the latest range of semi-professional
camcorders to the market, which includes HD technology and an easy-to-use
touch screen interface.

Intelligent Auto Technology is a revolutionary invention which
makes taking pictures hassle-free, while producing excellent results. The
technology activates many features at the same time to automatically focus,
balance and highlight the best images.

This mode is also further advanced with the integration of
digital red-eye reduction in its Face Detection. In Intelligent Auto mode,
the camera does all the work, activating Mega O.I.S. (optical image
stabilizer) for blur-free images caused due to hand-shake, Intelligent ISO
Control for faster shutter speeds in low-light conditions, Intelligent Scene
Selector that selects the appropriate setting from the popular scene modes
and Face Detection for best focus and exposure for portrait shots. This
leaves the user free to compose the shot and press the shutter button, secure
in the knowledge that the image will be clear, beautiful, and properly
exposed.

The range of Lumix Digital Cameras now includes the
top-of-the-range G1 which is a compact, inter-changeable lens Digital Single
Lens Camera, through to the compact and stylish FS series which gives
customers excellent pictures with hassle-free operation due to the
Intelligent Auto mode.

"The Lumix range from Panasonic introduces amazing new
integrated technology to make photography even more fun without compromising
on picture quality for photos and video recording," said Hitesh Ojha, Product
Manager, Panasonic Marketing, Middle East. "The unique Intelligent Auto
Technology will revolutionise the way people interact with a camera. The
Lumix range offers a camera for every situation, and budget."

At the high-end of the range, the new Lumix G-Series cameras incorporate
Panasonic's unique technology with a new digital interchangeable lens system
that is based on new Micro Four Thirds System - a new concept jointly
developed by Panasonic & Olympus which takes advantage of the compactness and
light weight of the camera which is made possible by an innovative
mirror-less structure.

The Lumix range also includes a new concept camera geared to
active outdoor photography. The Lumix DMC-FT1 is shockproof, waterproof, and
dustproof with the capability to record high-definition movie in AVCHD Lite.
Featuring a 28mm wide angle lens, 4.6x optical zoom and iA mode, this
versatile camera lets you capture your moments no matter the intended
shooting terrain.

The latest camera in the Lumix range, the DMC-TZ7, is a
powerhouse performer with enormous versatility. The DMC-TZ7 is the world's
first digital camera that records motion image in AVCHD Lite. The AVCHD Lite
realizes long-time recording of high-definition motion image. The
well-thought-out operational command layout including an independent movie
recording button makes the DMC-TZ7 a true hybrid - a single model that
performs admirably as both camera and camcorder while achieving smooth, easy
operation in both modes.

The new stylish 12.1-megapixel DMC-FS25 and 10.1-megapixel
Lumix DMC-FS7 are the advanced entry-level digital cameras from Panasonic.
The FS25 includes a 29mm wide-angle Leica DC lens with 5x optical zoom
(equivalent to 29mm to 145 mm on a 35mm film camera) and 3.0-inch large LCD
as a member of the Lumix new FS series. Thanks to its high-grade profile for
users at every stage, the new FS series, a close relation to the popular FX
series, pursues easy and simple operation - and so makes taking beautiful
pictures all the more enjoyable.

Complete with an F2.8 Leica DC lens with 4x optical zoom
(equivalent to 33mm to 132 mm on a 35mm film camera), the FS series pursues
easy and simple operation at every stage with its high-grade profile for
users who enjoy taking beautiful pictures.

Panasonic also announced it is expanding its sophisticated
2009 High Definition (HD) camcorder line with two new semi-professional
full-HD models. The new models, the HDC-HS300 and HDC-TM300 feature a newly
developed 3MOS chip system and incorporates the company's first camcorder
touch-screen which allow icons displayed on the LCD to be easily operated by
touching them with a fingertip.

The new 3MOS system assures high image quality for both motion
and still images by using three full-HD MOS sensors to provide the world's
highest total pixel count of 9,150,000 pixels (3,050,000 pixels x 3). These
two semi-professional camcorders are equipped with a newly developed,
large-aperture Leica Dicomar lens (filter diameter: 43 mm) and a 1/4.1-inch
image sensor. They also record still images with a 10.6-megapixel resolution
and feature an 8.3-megapixel resolution for still images when simultaneously
recording with video. The HDC-HS300 and HDC-TM300 have a luminance of 1.6 lx,
allowing them to shoot video in very low-light conditions.

The full range of HD Camcorders includes seven new High
Definition models, two with HDD and three which record onto SD Card. Each
camcorder comes complete with Intelligent Auto Technology making them simple
to use, while remaining packed full of features for the more advanced user.

About Panasonic

Panasonic Corporation is a worldwide leader in the development
and manufacture of electronic products for a wide range of consumer,
business, and industrial needs. Based in Osaka, Japan, the company recorded
consolidated net sales of 9.07 trillion yen (US$90.7 billion) for the year
ended March 31, 2008. The company's shares are listed on the Tokyo, Osaka,
Nagoya and New York (NYSE Symbol: PC) stock exchanges. For more information
on the company and the Panasonic brand, visit the company's website at
http://panasonic.net

Wallis Marketing Consultants, 
    Dubai UAE, 
    Press contact: 
    Jon Barber 
    Tel: +971-(0)4-390-1950, 
    Fax: +971-(0)367-2800
    jon.barber@wallis.mc.com
    http://www.panasonic.ae