US Exhibition Giant Goes Mobile With TAAP


BOREHAMWOOD, England, June 10 /PRNewswire/ --     Freeman, one of the largest exhibition contractors/organisers in the
U.S., has been using TAAP's mobile exhibition management software, ExMan, to
great effect at their EBACE2009 show in Geneva Switzerland, May 12-14.

Freeman, which has a turnover of $1.2b and which services 4700
exhibitions and shows in North America, used TAAP's E-SPOC 'Mobile Issue
Tracking' technology to deliver superlative 360 degrees customer service
benefits, in the demanding exhibition and events management space.

Freeman staff and EBACE show management were able to manage issues raised
by exhibitors regarding the equipment and fittings they had ordered for their
stands. They found the devices and application easy to use, were pleased that
it enabled them to deliver increased customer service, and contractors were
immediately informed of any issues which required attention.

Amanda Dumont (National Account Manager) at Freeman said "The PDA
technology and TAAP's software were great. Having all the general show
information and the exhibitor orders for Freeman services accessible on one
small handheld device, helped Freeman provide even greater customer service
to its exhibitors. We would certainly use them again at other events."

Freeman run over 50% of the Golden 200 top shows and many of these
clients are global. TAAP has licensed its technology to Freeman for the North
American market.

TAAP originally launched ExMan in the UK with REED, the largest
Exhibition organiser in the world. It was then adopted by REED North America,
and subsequently by Freeman.

Deployed in the Events and Exhibition industry, it started as a platform
for real time issue management and tracking, used across a range of industry
sectors. A client in the FMCG industry plans to use it to manage vending
machine issues, and another client as a mobile IT Help Desk System. It is
delivered as SaaS (Software as a Service) for a low subscription cost.

TAAP will launch ExMan Version 3 later this year. This platform allows
exhibitors to self-fulfil their own prospect data capture from shows in real
time, provides instant email fulfilment, and gateways for exhibitor freight
tracking and other integrated data feeds.

About TAAP

TAAP is a leading provider of software solutions which allow
organisations to mobilise their operations using hand held computers. Its
award-winning agile application platform allows new systems to be delivered
"OnTAAP", that is, fast, flexibly and at low cost.

Contact 

    TAAP
    Angela Walker
    Tel: +44-(0)845-230-9787, +44(0)208-387-1762

http://www.ontaap.com

© PR Newswire Association LLC.

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