LONDON, June 16 /PRNewswire/ --     Richard Dawes Fine Wine, wholesale wine trader, is embarking on an
exciting alliance with Liv-ex, the leading exchange for fine wine. They are
launching a pioneering way of trading in fine wines, by offering private
customers free registration and the opportunity to trade the Liv-ex 100 (Fine
Wine Index) wines through the new online trading portal at
http://www.rdfinewine.com/trading. To date, only merchants and professional
traders have had access to the exchange. Now for the first time ever, Richard
Dawes Fine Wine's registered private customers will be able to buy and sell
fine wines at these prices, creating unprecedented and unrivalled
transparency in the industry. Richard Dawes Fine Wine will take a flat-fee
commission of 10% for this innovative service.

"This is a very forward thinking and transparent way to trade fine wine.
Richard Dawes Fine Wine's exciting initiative provides consumers direct and
unprecedented access to the international fine wine market and has our full
support." - James Miles, Director Liv-ex

"I'm thrilled that Richard Dawes Fine Wine's customers worldwide will
benefit from this unrivalled and unique way of trading fine wine" - Ben
Dawes, Director Richard Dawes Fine Wine Ltd

The Liv-ex 100 Fine Wine Index represents the price movement of the 100
most sought-after fine wines. It is the fine wine industry's leading
benchmark. Liv-ex membership is restricted to wine professionals only and at
present Richard Dawes Fine Wine is the only merchant to offer such a service.

Richard Dawes Fine Wine was founded in 2008 to provide customers with an
accessible route to purchasing fine wine. Its commitment to providing
individuals with impartial, honest and knowledgeable advice has led to this
pioneering alliance.

The collaboration of Richard Dawes Fine Wine and Liv-ex will transform
the fine wine industry, allowing private individuals to access merchant
prices at a flat rate commission of 10% on transaction price. Richard Dawes
Fine Wine will be running a live trading page linked to Liv-ex, offering up
to date information on all live bids and offers. Customers will have the
opportunity to buy and sell brands such as Lafite Rothschild, Mouton
Rothschild, Latour, Margaux, Haut Brion and Petrus at the most transparent
prices available in the market.

Fine wine is known to be one of the most flexible, tax efficient and
profitable forms of investment, with a history that can be traced back for
over 300 years. In general it is free of Capital Gains and Income Tax (for
private individuals) and for Inheritance Tax purposes it is treated as a
Chattel. This first of a kind relationship between Liv-ex and a merchant
comes as more and more people consider wine as a serious financial investment
amid the current turmoil in the world's financial markets.

For more information, please contact Natalie Pitts on:

    natalie@rdfinewine.com
    Tel: +44(0)20-7384-1470

    http://www.rdfinewine.com