GIBRALTAR, June 16 /PRNewswire/ --     888.com have announced the launch of their eagerly anticipated Pacific
Poker Rewards Program, an industry ground breaking loyalty scheme which
ultimately earns 888.com online poker (http://www.pacificpoker.com/) players
substantial cash backs every single time they play a hand at multi award
winning Pacific Poker.

888.com clients automatically receive these new reward points when they
play any money game on the site, so there is no need for customers to fill in
any forms or even to apply for the Pacific Poker Rewards Program - players
just visit the site, log in and play their usual games - but now every hand
is worth more, as Itai Pazner, 888 Senior Vice President regions explains:

"Every time a player plays a poker hand at Pacific Poker they are earning
reward points which can be exchanged for cash. The more a player plays, the
more reward points he earns and ultimately the bigger cash back he receives.
Now every single hand is literally worth more than it was before"

Once customers finish playing their hand, 888 automatically credits their
account with rewards points. Once a client has reached a minimum of $10* they
are free to withdraw that amount into their actual bankroll, and ultimately
into their bank account!

Rewards points can also be used to enter many of the daily and weekly
online poker (http://www.888.com/) tournaments at Pacific Poker, and before
long Pacific Poker players will be able to exchange their rewards points for
merchandise such as iPods or high definition flat screen televisions at the
soon to launched Pacific Poker online shop.

888 players will also be placed into new status groups; which groups
players are placed into depends on how much they play with Pacific Poker.
There are six statuses to climb in the Pacific Poker Rewards Program
beginning at Bronze and moving onto Silver, Gold, Platinum, VIP and VIP
Diamond The higher the status group the more reward points are earned - for
example, when a player reaches the Gold Status he receives 4.5 reward points
for every status point he collects. Once in Platinum status the same player
will earn 9 reward points for every status point. The moment you earn enough
Status Points, you move up to the next monthly status, no matter if it is in
the beginning, middle, or end of the month. You keep the same status from
that day on until the end of the next calendar month. For example, if you
move up to Silver on May 15th, your status remains the same until June 30th.

As well as earning more reward points for the higher the status a player
is, there are also special poker events, exclusive promotions, complementary
gifts, and free roll events only available to those within each stratum.

888 players will be able to see how many status points and reward points
they have at any given moment, and in addition they will be able to track
their status points accumulation by viewing the Status Progress Bar at the
actual poker tables. The new Rewards Program supersedes the old Frequent
Player Points scheme.

Note to editor*:

Status Points

Our rewards program has 6 statuses. First come Bronze, Silver, Gold and
Platinum, which you can reach at any time of the month. On top of that, you
have the highest statuses of the rewards program: VIP and VIP Diamond. Once
you reach them, the benefits are yours to enjoy for a full year.

The amount of Status Points you accumulate determines your status in the
rewards program. The more Status Points you earn, the closer you are to
moving up to the next status.

Monthly Statuses:

Status    Minimum number of Status Points needed
 
    Bronze                      0
    Silver                    500
    Gold                    1,500
    Platinum                4,500
    VIP                    60,000
    VIP Diamond           300,000



888.com is the World's No.1 online casino. It has millions of members
worldwide who enjoy its casino, bingo and poker rooms and receive an online
gaming experience like no other. Founded in 1997 - 888.com this year
celebrates its 12th anniversary - by pioneers of the online gaming industry,
888.com has developed a strong brand grown by cutting-edge marketing through
offline sponsorships, poker events, online collaborations and continual
upgrading of its flagship online products; 888.com Casino, Bingo and Poker.
888.com's goal is to provide quality entertainment to people who enjoy
gambling, by giving them the opportunity to do so in a safe, fun, fair,
regulated and secure environment. Its clients are its assets and it
continually makes every effort to establish customer satisfaction by building
relationships via service, honesty, advice and trust - with every member.

888.com operates under a license granted by the Government of Gibraltar
for the purposes of operating an online casino and poker room. 888.com has
adopted the code of conduct of the Interactive Gaming Council (IGC), of which
it is a member. 888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A
registered company incorporated and located in Gibraltar (company
registration number 83961). The company has other offices around the world
and employs over 750 employees. 888.com can be used in 22 different languages
in 176 countries worldwide. A leading force in the gaming industry since
1997, 888.com continually strives to be the No.1 site. It was a founding
member of eCOGRA, an independent standards authority for the industry
committed to protecting online players around the world. It continually
donates to UK and global charities and is working even harder on its CSR
messages as well as promoting eCOGRA and providing an international framework
of best operational and player practice requirements enforced through
inspections, reviews and continuous monitoring by global audit companies.
888.com recently announced its first acquisition; the bingo business and
assets from Globalcom. 888's bingo brand - 888ladies - has become a brand
leader within a very short time, winning awards and delivering a strong
community. Further to the new site offerings and following significant
technological investment, 888.com has recently embarked in to new on-land
ventures; partnering with key brands to deliver specific propositions. Its
first partnership, announced late 2006, is an innovative cooperation with
Rileys snooker and pool clubs for which 888.com uses its online poker
capabilities to power http://www.rileyspoker.com. 888.com has also recently 
launched mobile, in-flight, and in-hotel casino where customers can access 
their favourite games, not only from their computers but from mobile phones 
and televisions too.

888.com has been named EGaming Awards Online Casino three times in the
last four years, and won 2008 Best Online Operator Award, as well as being
named Best Online Casino at the UK Gambling Awards, and Best Betting and
Gaming and Operator of the Year at the 2008 Leisure Awards. 888.com also
landed the 2008 Gambling Online Magazine Top Casino award and its internal
magazine, Eight, won the prestigious Most Effective Membership title at the
2008 APA Effectiveness Awards. Offline activity sits side by side the online
business, complimenting 888.com's position as the leading authority in gaming
entertainment. 888.com is the main sponsor of Sevilla FC and sponsors Shane
Warne from the world of cricket.

*For further information on the Pacific Poker Rewards Program visit
http://rewards-program.pacificpoker.com/en/rewards/introduction.htm

Or please contact Ed Nicholson by email at ed.nicholson@888holdings.com
or by phone at +44(0)207-487-8682