BUCKINGHAMSHIRE, England, June 29 /PRNewswire/ --     It's no secret that software has all but disappeared from traditional
retail stores. Over the last few years even the most successful software
publishers have experienced catastrophic performance from 'bricks and mortar'
retail.

The economic climate hasn't helped either, but for software it gets
worse! Add the lack of retail availability to the fact users can purchase
directly from developers in just a few clicks and it's obvious why
traditional publishing models are no longer relevant.

Former FastTrak Software Publishing CEO and Avanquest Corporate Director
Jon Silvera has developed and launched a unique reseller platform into what
he believes is one of the most exciting emerging markets available.

"There's no doubt people want to buy software," says Silvera, "but the
marketplace has changed dramatically with customers having little choice
where to buy from. The catalogue stores have all but disappeared and unless
you buy direct, download versions are thin on the ground."

All is about to change as Downloadbuyer.com proudly opens its doors to
the public and businesses alike, positioning itself as a new destination
store for software.

Downloadbuyer.com presents a huge catalogue of well-known software titles
from leading brands for both PCs and Macs, all under one roof and for the
very first time all in downloadable format. Titles include Magix, ZoneAlarm,
Net Nanny, Sun Microsystems, Datawatch, Avanquest, IMSI, Fast Reports,
Kinemac, Inertia, Mariner, ABBYY, F-Secure and many more.

Best of all, downloadable applications are always in stock, generally
cheaper than their boxed counterparts and typically delivered to your desktop
in just a few minutes.

Downloadbuyer.com has been designed to ensure a user experience unlike
any other shopping site. Site navigation is slick as search results are
displayed in 'real-time'.

Businesses will appreciate the lack of complexity when ordering
multi-user licenses. No more update buttons - change a quantity and prices
all update in real-time with no mouse clicks. Also save orders and export PDF
quotes.

Visitors will also find ratings, comments, in-depth information, visuals,
case studies and white papers and even a product-sourcing service.

"Downloadbuyer.com is about choice, convenience and value," says Silvera
"but more than this, it's also about interaction, communication and
gratification."

About Downloadbuyer.com

Founded by former publisher Jon Silvera, Downloadbuyer.com's aim is to
become a major destination store for downloadable software. The
Downloadbuyer.com platform has been developed by Jon Silvera and Technical
Director and co-founder Mike Green and is 100% owned by Downloadbuyer.com
Ltd. The platform is available for 'white-labelling' and or customising into
other systems.

Media contact: press@downloadbuyer.com, downloadbuyer.com Ltd,
+44(0)1844-237-641