LONDON, August 4 /PRNewswire/ --     On August 12, leading online poker room CelebPoker.com will
move its poker operations from Boss Media to Playtech's iPoker network,
boosting monthly guaranteed online poker tournaments to well over $20
million.

The move comes after the UK-based company conducted a detailed
review of its existing online operations, before concluding that customers
would benefit greatly from the cutting edge technology offered by Playtech.
The advanced software platform includes a huge range of gaming and table
features that will enhance the poker experience for all players.

Immediate benefits to the players include, being able to
compete against 35,000 other cash players on the tables and becoming part of
CelebPoker's VIP Club - one of the most aggressive and competitive rewards
programmes of any internet poker room. In addition, the poker room will be
unveiling an exciting new tournament schedule, which will give players the
chance to compete for incredible cash prize pools and progressive jackpots
and win sponsored packages to play in the world's most coveted poker events.

"Since 2003, we have always tried to offer our players the
best possible poker experience available on the internet," said David
Donovan, Founder of CelebPoker.com. "And after many successful years with
Boss Media, we felt that the game had moved on and we needed to offer our
players more. The iPoker network is held in very high regard by our valued
customers. So we listened to them."

"This represents a great move and a major step forward for
CelebPoker. Not only will players benefit from monthly jackpots that are 20
times greater than before, but some of the promotions and sponsored packages
on offer [to showcase live poker tournaments] are breathtaking."

The fact that iPoker is the fastest growing network in the
global gaming market was the driving force behind CelebPoker's decision to
move to the Playtech offering. It is also the first signal of intent as
CelebPoker look to challenge industry front runners Pokerstars and Full Tilt,
on their mission to make online poker bigger, better and more accessible for
all players.

David Donovan added, "To celebrate the move over to iPoker
we'll be hosting a Welcome Freeroll poker tournament worth $10,000, on
September 17th. This will be open to all depositing players, giving them the
opportunity to test out the all new CelebPoker absolutely free. Good luck."

Notes to Editors:

About CelebPoker

CelebPoker is the online poker room of choice for those poker players who
only want to experience the very best. Established in 2003, CelebPoker.com
was voted the Best Poker Support 2008 by readers of Gambling Online Magazine
and is an exciting, fully licensed and regulated internet poker room. Our
innovative free poker software and has been developed to make online poker
much easier, much richer and much more fun for CelebPoker players.

For further information please contact

Julian Bewley, email julian@celebpoker.com

http://www.celebpoker.com