LEEDS, England, September 7 /PRNewswire/ --     Voucher Codes and Discount Vouchers from online discount code websites
such as VoucherSeeker (http://www.voucherseeker.co.uk/discount-vouchers) are
more likely to attract the over 50s age group, a survey has found.

Gone are the days when it was the younger generations which truly
understood the internet. As the medium is becoming a greater tool for
information and research, more people are searching online for vouchers and
promotional codes for discounts on items. Instead of venturing to their high
streets, the over 50s are choosing to search the internet.

A survey conducted by Mature Marketing Consultancy, Millennium,
questioned four hundred over 50s on their shopping habits. More than a
quarter of people questioned admitted to shopping for groceries online, over
half spending in excess of GBP150 per month.

"VoucherSeeker offer voucher codes and discount vouchers for many
products including fashion, electricals and groceries," states Neil
Ainsworth, VoucherSeeker Director. "As the country is in the grasp of a
recession, it doesn't surprise me that more people are going online for money
off at VoucherSeeker."

Older generations are becoming more internet-aware and active. For
example, social networking site Twitter is the fastest growing website in its
market, the site boasting millions of users a month. Most people using
Twitter are in the age ranges of thirty to forty. Older generations are
becoming more comfortable with the internet, as their presence on social
networking sites is proving. As this audience become more comfortable online,
their shopping and research habits will change.

Social networking sites not only offer a way to keep in touch with family
and friends, but act as a marketing tool also. Users share their favourite
discount vouchers such as Vodafone promotional codes (
http://www.voucherseeker.co.uk/file/8c07f9b2387a79aa4860f829cdf713e7/vodafone
-promotional-code.htmlor Currys discount codes (
http://www.voucherseeker.co.uk/file/a62ac26940c49940f7f8da1eabd901e1/currys-d
iscount-codes.html) and market companies to other users based on their
experience of the sites. As this progresses, so will people's interest in
internet shopping.

(Due to the length of these URLs, it may be necessary to copy and paste
the hyperlinks into your Internet browser's URL address field. Remove the
space if one exists.)

According to The Office of National Statistics, there has been an
increase in the percentage of the population aged 65 and over from 15% in
1983 to 16% in 2008. This means an increase of 1.5 million people in this age
group. The percentage of people aged 16 and under has decreased from 21% in
1983 to 19% in 2008.By 2033 23% of the population will be aged 65 and over,
whilst only 18% will be 16 or younger.

Older generations are more active than ever before. Greater quality of
life, together with enthusiasm to learn about new things such as the
internet, ensures that there is a new, strong demographic to market to.
Hundreds of companies from travel and fashion to insurance agencies have
appeared to cater for the new fun-loving retirement demographic, not to
mention the 'silver surfer' courses offered to ensure that pensioners become
comfortable with the internet.

Currently, discount codes and vouchers are more influential to the over
50s group of people than brand loyalty. Quality and price are significant
factors for this age range. This may be due to the fact that this age range
has a limited pension and therefore need to get value for money.

According to Euromonitor International's The Swing Generation: Marketing
to the Over 65s report, consumers over sixty five have resolved to enjoy
their retirement, doing and buying all the things they never had chance to
buy or do, such as purchasing expensive cars and luxury holidays. In fact,
elderly people are now taking out loans or equity in order to purchase such
items.

"There is a whole market of people waiting to be noticed by the website
retail industry. VoucherSeeker strive to ensure our site is accessible for
everyone," states Neil. "This means that everything is clearly sign posted
and easy to find."

Older audiences are becoming more internet savvy, as promotional codes
and voucher codes from sites such as VoucherSeeker (
http://www.voucherseeker.co.uk/discount-vouchers) are attracting older users.
The internet used to be viewed as a new tool which only the younger
generations knew how to operate. However, as the internet becomes a widely
used tool for information and shopping and courses designed to help
pensioners understand the internet pop up, it is becoming more used by older,
previously untapped audiences. This is reflected in social networking sites
such as Twitter, where most users of the site are of older generations. As
this trend is set to continue, sites will find they have a new audience to
cater towards.

About VoucherSeeker

http://www.voucherseeker.co.uk is a leading UK voucher codes website. It
features all the latest vouchers, voucher codes and discount codes from a
wide range of shops and top brands. Users can use the site to find the latest
discount vouchers and promotional codes to save money on many products and
services. VoucherSeeker also provides its users with details of all the
latest sales and promotions.

VoucherSeeker(TM) and ClickAngel(R) are trademarks of ClickAngel Ltd. All
other trademarks are the property of their respective owners.

For further information, please contact Deborah Read at VoucherSeeker: 
email: deborah.read@clickangel.co.uk direct line: +44-113 380-0891.