Siano Unveils Newest Multi-Standard Mobile TV Chip


NETANYA, Israel, September 8 /PRNewswire/ --

- SMS1230 Presents Unparalleled Performance for DVB-T, ISDB-T, T-DMB, 
DAB - and FM Radio

Siano Mobile Silicon (http://www.siano-ms.com), a leading global Mobile 
Digital TV (MDTV) chip maker, announced today the launch of a new multi-
Standard mobile TV receiver chip, the SMS1230. The SMS1230 supports the major 
Global broadcast mobile TV standards of DVB-T, T-DMB, and ISDB-T, and, in 
addition, digital radio (DAB/+) and FM Radio. The new receiver chip, 
exhibiting the best performance in the mobile TV market, is the high-end 
member of Siano's multi-standard MDTV receiver chip family, which includes 
also the SMS1150, SMS1130, and the low cost SMS1140, launched earlier this 
year.

The SMS1230 is a highly integrated, all-CMOS single chip receiver
designed for high-end reception of mobile digital TV and radio, at low power
consumption.

Exceeding by far the performance requirements of technical
specifications such as NORDIG and MBRAI, the SMS1230 has several unique
features. Siano's SMS1230 enables reception of DVB-T at speeds of 200
Km/hour; In ISDB-T (deployed in Japan and Brazil); it exhibits extremely high
immunity to analog and digital interfering signal. In addition, it supports
digital radio - DAB and DAB+ technologies as well as analog FM radio. A
combination of two SMS1230 units operating in harmony supports antenna
diversity, which further increases the reception performance.

Alon Ironi, CEO of Siano, commented, "Siano's new high-end
SMS1230 is targeting customers that are pursuing top-notch DTV reception
performance - reception in extremely tough conditions such as vast distances
from the nearest broadcasting tower, or in the presence of very strong
interfering signals, or while commuting by car or by train at very high
speeds."

"Today Siano has different types of customers with varied classes
of mobile devices," said Ronen Jashek, Siano's VP Marketing; "With the wide
range of Siano's product offering for multi-standard digital TV and radio, we
have effective solutions ranging from very low cost USB-TV sticks on one
hand, to luxurious, portable TV or car-TV devices on the other hand - as well
as everything in between."

The SMS1230 is currently available in sample quantities, while mass
volumes will be available starting November this year.

About Siano Mobile Silicon

Siano Mobile Silicon provides integrated silicon receiver and antenna 
chips for the mobile digital TV (MDTV) market. Tailored specifically for 
handheld and mobile devices, the company's multi-standard solutions combine 
high performance with extremely low power and ease-of-design. Siano's 
products are already shipped in mobile and portable devices all over the world 
and the company has built a vast customer base including tier-1 PC and 
mobile handset manufacturers. Registered in the USA, Siano has offices in 
China, Taiwan, South Korea, Israel and the USA.

For additional information on Siano Mobile Silicon's solutions, please
visit: http://www.siano-ms.com.

Siano Press contact:
    Hagit Timor / Jason Silberman
    Koteret Public Relations
    Tel: +972-54-535-9955
    Email: hagitt@siano-ms.com; jason_s@koteret.com



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