SCOTTSDALE, Arizona, September 9 /PRNewswire/ --

- Names SVP of Social Media; Adds Former Forrester Research Senior
Analyst as VP, Strategy

iCrossing, (http://news.icrossing.com) a global digital marketing agency,
announced today the promotion of Antony Mayfield to senior vice president of
social media. Mayfield will be responsible for driving iCrossing's social
media practice worldwide. Mayfield previously served as head of social media
in the U.K. iCrossing also announced that Brian Haven, former senior analyst
at Forrester Research, has joined iCrossing as vice president, strategy.

Antony Mayfield joined iCrossing U.K., previously Spannerworks, in 2006.
Since then, his team has pioneered approaches to marketing and communications
online, working with brands including Turner, Toyota and Channel 4. He was
instrumental in developing iCrossing's NetworkSense mapping technology, which
allows agency analysts to build visual representations of how brands are
connected to social networks, as well as the Social Spaces Framework, an
industry-leading approach for large organizations engaging with online
networks. Before iCrossing, Mayfield worked in corporate and brand
communications for more than a decade, most recently as a director in the
Bell Pottinger Group. He is a regular public speaker on issues around social
media and marketing, and writes on his personal blog Open Minds, Finds,
Conversations (http://www.antonymayfield.com) and iCrossing's "Connect" blog,
(http://connect.icrossing.co.uk).

Brian Haven joins iCrossing as vice president, strategy. He is an
industry expert in social media and customer engagement. Previously, Haven
was a senior analyst at Forrester Research where he covered social computing
and its impact on brands. His past experience spans design strategy, design
research, customer experience, and interaction design, and he has led client
engagements with companies like Adobe, Best Buy, Dell, Fidelity, Honda, MTV,
Research in Motion and UPS. Haven has been a frequent keynote speaker for
both client and industry conferences, and won Forrester's Top Keynote award
in 2008. He holds a master's degree in design from Carnegie Mellon
University. Haven writes frequently on his personal blog,
http://thoughts.birdahonk.com and will be contributing to
http://greatfinds.icrossing.com.

The moves further build iCrossing's social media practice and reinforce
the company's strategy to create connected brands that are visible, useful,
usable, desirable and engaged.

"Social media is integrated throughout all of our digital marketing
activities," said Adam Lavelle, chief strategy officer, iCrossing. "Antony
will now apply his leadership and expertise on a global scale and Brian
brings a deep understanding of the role social media is playing in the
industry."

About iCrossing

iCrossing is a global digital marketing agency that combines talent and
technology to help world-class brands find and connect with their customers.
The company blends best-in-class digital marketing services - including paid
search, search engine optimization, Web development, social media, mobile,
research and analytics - to create integrated digital marketing programs that
engage consumers and drive ROI. iCrossing's client base includes such
recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500
companies, including The Coca-Cola Company and Office Depot. Headquartered in
Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S.
and Europe.

Media contact
    Dana Mellecker
    iCrossing
    +1-646-435-4456