LONDON, September 11 /PRNewswire/ --     Precise, the UK's leading media intelligence provider, today announced
the release of new metrics that will provide the PR sector with insight into
audience reach and the value of their work with online and social media.

Precise has a proven track record of providing advice and guidance on
what media sources have the most influence on audiences and reputation, and
this development has been eagerly awaited by the PR industry.

Barry Leggetter, Executive Director of the PR measurement body AMEC
(International Association for Measurement and Evaluation of Communication)
said "AMEC champions innovation and we are delighted to see Precise pioneer
this new initiative which we feel sure will be welcomed by PR professionals.
With a growing need for PR programme measurement, we see it as a major step
forward."

Precise clients will now benefit from simple to use metrics that enable a
complete and transparent analysis of the impact of their PR activity across
all media channels. Precise's in-house methodology which has been developed
in partnership with leading digital experts, analyses online audience data in
conjunction with online advertising rates, to derive a value for each piece
of coverage from an online or social media source.

Commenting on the innovation, Marcus Gault, Managing Director of Precise
Insight said, "Effective measurement of online communications activity has
become increasingly important to our clients - this development enables them
to understand the reach and value of their online and social media coverage."
He continued, "We are delighted to have been able to apply our technology and
research expertise to provide these new insights for our clients."

Online metrics are now a standard feature for all Precise monitoring and
analysis services. Precise monitors and analyses coverage from all media
channels and can advise with experience on the most influential media sources
for any company, sector or issue.

Notes to editors:

Precise is the UK's leading provider of media intelligence services,
providing press, online, broadcast and social media monitoring, media
analysis and forward planning services in support of PR and external
communications activity. Precise is retained by 5,000 agency, corporate,
consumer, financial, charity and government clients including the majority of
the top 100 PR agencies and over 75% of the FTSE 100.

For further information please contact:
    Juliette Murray
    Marketing Director, Precise
    T: +44-207-264-4080
    juliette.murray@precise.co.uk