PALO ALTO, California, September 14 /PRNewswire/ --

- Global Semantic Application Vendor Unites With World Leaders in Program 
Dedicated to Driving Value From Organizations' Structured and Unstructured 
Data

PALO ALTO, California, September 14 /PRNewswire/ --

Attensity(TM) Group, the leader in business user applications
that generate value from unstructured data, today announced the Attensity
Group Global Partner Network, focused on recruiting, enabling and readying
its global partners. Through the program, Attensity Group and member partners
work directly with customers, selling and implementing Attensity Group
applications in large enterprises and government agencies throughout the
world. The program includes strategic partners in the areas of systems
integration, technology platforms, market research, Enterprise Feedback
Management, Customer Relationship Management (CRM), call center outsourcers
and business intelligence players.

"Our Global Partner Network enables members to sell and
deliver our suite of semantic business applications across the world," said
Thomas Zanzinger, vice president of international sales and partnerships for
Attensity Group. "It plays a primary role in meeting the dynamic needs of
customers. Through a variety of complementary applications, integration
services and technology expertise, our Partner Network extends and enhances
the business value of Attensity Group's applications, as well as those of the
member companies. Teaming with Attensity Group can increase sales, improve
customer value and customer engagement, and spur creation of innovative
solutions."

Details on the Partner Network

Building on already thriving programs in the Unites States and
Germany, Attensity Group has expanded the program globally. Resell, referral
partners, systems integrators, technology, and survey and market research
companies all work with Attensity Group, through the Partner Network, to
deliver optimum value to end-customers. As Attensity Group's Response
Management, E-Service and Voice of the Customer (VoC) applications play a big
role in customer interactions, Attensity Group partners include CRM and call
center players such as SAP(R), Oracle(R) and 24/7 Customer. In the government
market, large systems integrators like Science Applications International
Corporation (SAIC) work with Attensity to deliver value.

The Attensity Group Global Partner Network has two main levels
of membership, gold and silver, which involve varying levels of commitment
and provide access to ranging levels of sales, marketing and lead generation
support. The Partner Network offers a variety of programs, partnering tiers,
and tools designed to fit each company's respective business needs and to
create mutually beneficial business relationships. Each of the membership
tiers includes different levels of revenue commitments, marketing development
fund allocations, discount levels, and training, as well as different sales
targets and revenue sharing opportunities.

Feedback from Global Partners

"We have been working with the Attensity Group in the UK for
over a year with a major UK police force, specifically enabling the
intelligence analysis process," said Alan Mushett, Managing Director of
BrightStrand International. "The formation of the expanded Partner Network
will enable Attensity Group to deliver more products and services to the
customer base."

Together, Brightstrand and Attensity Group provide law
enforcement analysts the ability to research and discover critical
information about people, places and things to speed up the identification of
illicit behavior and to solve important cases.

By implementing Attensity Research and Discovery, customers
get advanced information access technology combined with a text analytics
platform. It provides researchers a rich application to find the information
they seek in internal data such as legal documents and case files, as well as
external data online. It also enables them to understand context and to
collaborate on discovery of critical information that drives important
decisions.

"We are delighted to work with Attensity and provide robust
reporting and analytical capabilities that help customers gain greater
insights into large volumes of unstructured data," said Sanju Bansal,
MicroStrategy's chief operating officer. "MicroStrategy's business
intelligence software combined with Attensity's technology platform enables
companies to transform free-form text into actionable information to make
data-driven business decisions."

Attensity Group has integrated MicroStrategy(R) business
intelligence software into its solutions to provide companies such as
Whirlpool with the ability to communicate and distribute customer findings
throughout the organization. MicroStrategy's reporting and dashboard
capabilities are integrated with Attensity Group's applications for
reporting, including its Voice of the Customer (VoC) solution. Attensity VoC
automatically extracts valuable customer feedback information from freeform
text in call center notes, emails, surveys, blogs, Web forums, etc., to
provide insight into customer satisfaction, loyalty and product issues.
Attensity VoC directly feeds this information into MicroStrategy's Business
Intelligence application, presenting companies and government organizations
with a more detailed understanding of customer sentiment and issues.

Attensity Group applications are also integrated with business
intelligence and data warehousing solutions from Teradata(R), for companies
such as the Royal Bank of Canada (RBC) and Travelocity(R).

As Attensity Group's solutions build structured facts from an
organization's unstructured data, advanced enterprise data warehouse,
business intelligence and analytics tools become more useful to that
organization. This, in turn, brings increased sales for Attensity Group's
partners and a more complete solution for customers.

Attensity Group has also added market research and Enterprise
Feedback Management (EFM) companies to the Partner Network, including Lassa
Partners, Surveynomics, and Vovici. This follows the company's recent release
of Survey Advantage, the first and only system that enables both
end-companies, and the survey and market research vendors they work with, to
process the answers to open-ended questions in surveys more quickly.

"Joining Attensity Group's Global Partner Network will enable
us to deliver more effective results to our clients," said Roderick Morris,
vice president of marketing at Vovici, the market-leading provider of survey
software and Enterprise Feedback Management (EFM). "Vovici leverages
Attensity to accurately analyze responses to survey verbatims (open-ended
questions) faster, so that our clients can, in turn, respond to their
customers more quickly. Vovici clients understand that valuable customer
feedback can be found in the unstructured data of survey responses. With
Vovici and Attensity, clients can not only capture that unstructured feedback
from their customers, but also act on the information quickly so that
customer loyalty is maintained."

Vovici survey software securely captures actionable feedback
from every source to increase loyalty and grow revenue. Vovici is the pioneer
of Enterprise Feedback Management, providing comprehensive survey systems,
panel management software and online community solutions. Vovici survey tools
enable organizations to centralize feedback data collection, build and manage
proprietary panels, leverage corporate social networking, and utilize robust
survey analytics and reporting.

About Attensity Group

Attensity Group provides business user applications that
generate value from unstructured data. Its comprehensive family of solutions
leverages semantic analytics to enable knowledge management professionals,
business leaders, customer support personnel and customers to interpret and
manage an organization's unstructured data to get relevant and actionable
answers - fast. Attensity Group's award-winning software is in use by more
than 250 of the Global 1000 and by large government agencies to deliver
powerful insights, enhance operational efficiency, reduce risk exposure, and
ensure increased customer satisfaction. The Service & Support Professionals
Association (SSPA) has honored Attensity Group with its 2009 Recognized
Innovator Award. Attensity Group, with more than 500 installations worldwide,
services customers from multiple offices in the U.S. and Europe. The
company's go-to-market entities are Attensity Americas and Empolis in the
EMEA region. Attensity Group's corporate headquarters are in Palo Alto,
Calif.

More information is at http://www.attensity.com. Follow
Attensity on Twitter at http://twitter.com/attensity and read the corporate
blog at http://www.attensity.com/en/Company/Blog/index.php.

(c)2009 Attensity Group. Attensity is a trademark of Attensity
Group in the United States and/or other countries. Other brand and product
names are trademarks or registered trademarks of their respective holders.
Information is subject to change without notice. All rights reserved.

Press Contacts:

    Martina Tomaschowski
    Empolis GmbH
    Europaallee 10
    67657 Kaiserslautern
    Germany
    Phone  +49-631-303-5503
    Mobile +49-170-233-7849
    Email: martina.tomaschowski@empolis.com

    Thomas Huber
    semanticom GmbH
    Unter den Linden 21
    10117 Berlin
    Germany
    Phone   +49-30-74-69-73-97
    Mobile: +49-151-14-96-58-10
    Email: Thomas.Huber@semanticom.eu