LONDON, September 29 /PRNewswire/ --     Added Value is launching AV-id (TM), a digital insight and innovation
platform that leverages the principles of social networking to help clients
explore, develop and refine conceptual marketing ideas in real time.

AV-id (TM) is the first of three new initiatives that Added Value is
introducing to help clients answer the strategic marketing questions facing
their business and brands.

Added Value will also launch Character Creation, a new brand development
approach developed to equip clients and their agencies with a more vivid and
inspiring portrait of the qualities which turn well-known products into
famous brands; and thirdly, a specialist innovation approach, armed with a
proprietary new trends offer, and a hi-speed innovation process to help
clients get innovation projects out of the pipe and into the market faster
than ever before.

Added Value claims AV-id (TM) provides clients with richer, deeper
consumer insight and idea generation through a wealth of social media tools.
As evidence of the success, the proprietary platform has enabled Added Value
to land innovation projects from Ikea, Kimberley-Clark and Levi's.

Jonathan Hall, CEO of Added Value France, is responsible for accelerating
the integration of AV-id(TM) into the group's 22 offices spread over 14
countries in five continents.

Janine Hawkins, Global CEO of Added Value, said: "Added Value has always
been known for providing strategic marketing advice to Fortune 500 companies
and innovators.

"With the launch of these new initiatives we are both building on our
foundations, and creating a truly motivating and compelling proposition to
enable clients to address the big, challenging marketing problems that they
face."

Paul McGowan, Chief Marketing Officer, said: "This recession has made
consumers less forgiving and more questioning. There is less room for
business and brands to make mistakes and less time to correct them. We know
how important it is to find the right answers, so we are providing the
expertise, insight and geographical capability to tackle the toughest
marketing challenges."

Added Value is unveiling a new global website http://www.added-value.com
from 29th September 2009 and hosting events in October across the globe to
introduce its new initiatives. A UK event will be held in London on 9th
October 2009 at Altitude 360.

About Added Value Group

Added Value provides consultancy on brand development and marketing
insight for iconic brands, both big and small, around the world. They help
solve clients' central marketing questions about market, equity, positioning,
innovations and communications.

Many clients are Fortune 500 companies, such as AT&T, Microsoft, VW Audi
Group, HSBC, Allianz, Vodafone, P&G, but they work with start ups and
challenger brands too. The company has 22 offices in 14 countries, yet their
experience spreads across 150 markets worldwide and across all industry
sectors.

Added Value was formed in October 2004 by bringing together three leading
agencies from within WPP - the German-based Icon Brand Navigation, the
US-based Diagnostic Research and the UK-based Added Value.

The acquisition of companies including Oracle Research in China,
innovation consultancy Cheskin in the USA, and most recently, Saffron Hill in
Singapore and the Philippines, have reinforced the group's expertise, offer
and presence in these markets.

Added Value serves Poland, Russia and eastern Europe through a strategic
partnership with Stratosfera in Poland and a joint venture with Young&Rubicam
in Russia.

Added Value operates under the business names Added Value, Icon Added
Value, Oracle Added Value, Cheskin Added Value, AV-Stratosfera and Added
Value Saffron Hill.

Added Value is now one of the largest operations within WPP's Kantar
division http://www.kantar.com, a wholly-owned subsidiary of WPP plc. WPP is
the world leader in marketing communications services, employing 135,000
people (including associates) in 2,400 offices in 107 countries. For more
information, visit http://www.wpp.com.

For more information please contact:

    Michael Saxton / Rafal Kwiatkowski
    Grappa
    Tel: +44(0)207-602-9222
    michael@grappa.co.uk
    rafal@grappa.co.uk