Dot Hill Launches Formal Channel Partner Program


CARLSBAD, California and LONDON, September 30 /PRNewswire/ --

- Tiered Program Offers Wide Range of Benefits for Storage Value Added
Resellers

Dot Hill Systems Corp. (Nasdaq: HILL), a world-class supplier of
entry-level and midrange storage solutions for OEMs and solution providers,
today launched a new, multi-tiered, formalized channel partner program
focused on the open storage provider market that arms authorized value added
resellers (VARs) with a wide range of tools and benefits to successfully
market Dot Hill storage solutions to end users.

The Dot Hill Authorized Partner Program, which offers Authorized, Silver
and Gold membership tiers based on revenues and certification, provides
qualified VARs and solution providers with access to dedicated Dot Hill
channel specialists who are committed to helping channel partners grow their
business, as well as a secure and dedicated partner portal for access to Dot
Hill channel program tools.

Authorized resellers also receive additional benefits including:

    - Dedicated channel account executive and technical teams;
    - Compelling incentives, which include enhanced levels of margins and
      product promotions, based on each partner's designated program levels;
    - Use of Dot Hill's "Authorized Partner" logo and inclusion in Dot Hill's
      Solution Provider/VAR Listing;
    - Opportunity registration management to protect partner opportunities;
    - Marketing programs support, complete with dedicated resources to help
      build joint demand-generation programs;
    - Web-based and face-to-face training; and,
    - Self-certification options.



To be eligible for the program, partners must meet minimal sales and
technical training requirements at each level and attain annual target
revenue goals.

While Dot Hill has had a channel presence in the past, the Dot Hill
Authorized Partner Program represents an expansion of this presence and is a
direct result of the company's larger strategy to diversify and expand its
overall footprint, as evidenced by its movement into the virtual RAID
adapter/embedded space, which was announced earlier this month.

Chosen to lead channel development efforts for Dot Hill is industry
veteran David Zimmer. Named a 2009 Channel Chief by CRN/CMP Media, Zimmer was
formerly with DataDirect Networks, where he was vice president, Worldwide
Channels, and prior to this, he spearheaded channel development efforts for
Pillar Data Systems, QLogic Corp, and Cisco Systems.

"The Dot Hill Authorized Partner Program signifies our staunch commitment
to the success of our solution providers," said David Zimmer, vice president
of worldwide channel sales and marketing, Dot Hill. "By dedicating ample
resources to support the efforts of our partners and collaborating on ways to
drive more demand for new business, we expect to expand the reach of our high
performance, modular storage solutions into a wide variety of business
sectors and to build greater equity in the Dot Hill brand."

For more information about the Dot Hill Authorized Partner Program, visit
us at partners.dothill.com.

About Dot Hill

Delivering innovative technology and global support, Dot Hill empowers
OEMs and resellers to bring unique storage solutions to market, quickly,
easily and cost-effectively. Offering high performance and industry-leading
uptime, Dot Hill's RAID technology is the foundation for best-in-class
storage solutions offering enterprise-class security, availability and data
protection. The company's products are in use today by the world's leading
service and equipment providers, common carriers, advanced technology and
telecommunications companies as well as government agencies. Dot Hill
solutions are certified to meet rigorous industry standards and military
specifications, as well as RoHS and WEEE international environmental
standards. Headquartered in Carlsbad, Calif., Dot Hill has offices and/or
representatives in China, Germany, Japan, United Kingdom and the United
States.

For more information, visit us at www.dothill.com.

HILL-G

Certain statements contained in this press release regarding matters that
are not historical fact are "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act. Because such statements are
subject to risks and uncertainties, actual results may differ materially from
those expressed or implied by the statements. Forward-looking statements
include statements regarding: any benefit to Dot Hill's business or financial
circumstances due to its adoption of the Dot Hill Authorized Partner Program;
the continued availability of the Partner Program or any particular feature
of the Partner Program; and David Zimmer's continued employment with Dot
Hill. Because such statements are subject to risks and uncertainties, actual
results may differ materially from those expressed or implied by such
statements. The risks that contribute to the uncertain nature of the
forward-looking statements include: the fact that the Partner Program is new
and therefore Dot Hill has limited experience as to the benefits of the
Partner Program or any particular feature of the Partner Program; that David
Zimmer is employed "at will" by Dot Hill; changing customer preferences in
the open systems computing market; and unforeseen supply, technological,
intellectual property or engineering issues. However, there are many other
risks not listed here that may affect the future business of Dot Hill, as
well as the forward-looking statements contained herein. To learn about such
risks and uncertainties, you should read the risk factors set forth in the
company's public filings with the SEC, including the Forms 8-K, 10-K and 10-Q
most recently filed by Dot Hill. All forward-looking statements contained in
this press release speak only as of the date on which they were made. Dot
Hill undertakes no obligation to update such statements to reflect events
that occur or circumstances that exist after the date on which they were
made.

© PR Newswire Association LLC.

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