Can Unbiased Editorial Flourish on Mon-Media Sites?

LONDON, November 5 /PRNewswire/ --

- ...ArmstrongAdams Launches New Series of Independently Commissioned 
Features From Leading IT Journalists...

A new series of editorial features commissioned by information risk
management specialist ArmstrongAdams (http://www.armstrongadams.com/) aims to
show that quality independent journalism can continue to be supported in
spite of the growing challenges faced by the traditional IT publishing
sector.

The first feature to be published, entitled "How Secure Are Your
Applications?" (
http://www.armstrongadams.com/application-security-and-information-risk-manag
ement/?d=prnewswire)has been written by leading IT security journalist Danny
Bradbury( http://www.wordherder.net/). A technology writer since 1989 and a
freelancer since 1994, he writes regularly for a number of titles including
the Guardian and the Financial Times. He focuses heavily on information
security, consumer technology and enterprise systems.

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According to ArmstrongAdams Director Tim Kipps: "We believe that quality
independent editorial is vital to the health of any business sector. Given
the decline in the number of traditional IT media outlets, some people fear
that this will have an impact on the sources for independent review and
viewpoint. However, there is no reason why commercial vendor and service
sites can't commission journalists to write bylined features. But vendors
must resist the temptation to create blatant puffery. Or attempt to influence
journalists to write biased features."

Continues Kipps: "People want to read genuinely independent and valuable
content. Our view is that by giving journalists and writers the same kind of
editorial freedom they would have with a normal publisher, we will encourage
the best quality editorial. That in turn will generate the right kind of
traffic to our own website."

About ArmstrongAdams

ArmstrongAdams is the UK's leading independent information risk
management solution provider, helping large organisations better protect
their most vital systems and information assets. Unlike larger generalist IT
security service firms, ArmstrongAdams delivers a faster, more flexible, more
dynamic, and more business focused approach to information risk management
and IT security.

ArmstrongAdams is a registered trademark of ArmstrongAdams Limited. Other
names may be trademarks of their respective owners.

For further information:

    Tim Kipps
    Sales Director
    ArmstrongAdams
    T: +44(0)20-7649-9999
    E: tim.kipps@armstrongadams.com
    W: http://www.armstrongadams.com

    ArmstrongAdams
    Landmark House
    17 Hanover Square
    London
    W1S 1HU