Time Inc. Agrees to Use Smart Connection Enterprise


DETROIT, September 25 /PRNewswire/ --

Time Inc., the largest magazine publisher in the U.S., recently rolled
out WoodWing's Smart Connection Enterprise system to produce, among other
titles, FORTUNE, Money, People, Sports Illustrated and TIME Magazine.

"Time Inc. is the best in the world at what they do, and we believe their
standards are the highest in the industry," said Brian Kruger, CEO of
WoodWing USA, an expert in corporate workflow efficiency.

Meeting the needs of a diverse company

Kruger explained that Time Inc.'s diverse needs required the power and
versatility provided by Smart Connection Enterprise. "They gave us a
challenge," Kruger said. "They needed a system that was flexible and powerful
enough to meet the needs of diverse and very large magazines."

"The leadership of WoodWing is driven to meet the needs of their
customers. We asked them to add features and functions to meet our constantly
changing needs and they have, to date, responded with intense focus and
professionalism," said Mitchell A. Klaif, Senior Vice President of Time Inc.
Information Technology.

WoodWing's international reach continues to grow

With Time Inc. now using Smart Connection Enterprise, there are literally
hundreds of millions of people around the world reading magazines that were
assembled using WoodWing's technology.

"Now that Time Inc. is using WoodWing that number has jumped even more
dramatically," Kruger said, noting that each month, one out of every two
American adults reads a Time Inc. magazine. "Quite simply, WoodWing has
become an editorial system for the largest publishers in the world."

"I've been reading Time Inc.'s magazines all my life," he said. "Now,
when I see someone pick up a copy of TIME or FORTUNE or Sports Illustrated,
I'll know that WoodWing helped put that magazine in their hands. That makes
me feel extremely proud."

About Time Inc.

Time Inc., a Time Warner company, is one of the largest content companies
in the world. With more than 125 magazines, it is the largest magazine
publisher in the U.S. and U.K. Each month, one out of every two American
adults reads a Time Inc. magazine, and one out of every 10, who are online,
visits a company web site (more than 19 million unique visitors). Time Inc.'s
popular brands and successful franchises extend to online, television, cable
VOD, satellite radio, mobile devices, events and branded products.

About WoodWing Software

WoodWing Software specializes in software solutions for the publishing
industry. WoodWing excels in innovative and flexible editorial solutions that
help efficiently produce print and online publications. The company's
flagship product, Smart Connection Enterprise, differs from traditional
editorial solutions because it has been engineered from the ground up
utilizing the latest technologies offered by the Internet age. WoodWing has
offices in The Netherlands, Malaysia and the United States. For more
information, visit www.woodwing.com.

Contact:
    Patrick Becker
    WoodWing USA
    +1-313-962-0542
    ptbecker@woodwing.com



Web site: http://www.woodwing.com

© PR Newswire Association LLC.

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