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Road Runner to launch co-branded version of Movielink

Written by Petteri Pyyny (Google+) @ 02 Oct 2003 15:07 User comments (5)

Road Runner to launch co-branded version of Movielink Movielink, a joint online video rental venture owned by the major movie studios, and Road Runner, American broadband provider owned by AOL TimeWarner, announced today that they've signed a multiyear contract to promote Movielink to RR's customers.
Companies will create a co-branded version of Movielink that will be marketed to Road Runner's three million broadband subscribers. Companies didn't disclose financial terms of the deal.

Movielink is the first major online movie rental service backed by virtually all the major movie studios. Company offers a service where American brodband users can "rent" movies, download them to their PCs and watch them during a pre-defined time period (normally 24hrs) as many times as they want to.

Movielink has worked hard during the last couple of month, trying to create partnerships with various entertainment sites, broadband ISPs, etc. Its previous big achievement was unveiled just couple of days ago when Microsoft released its latest version of Windows XP Media Center that will include direct access to Movielink.

More information:

Movielink & Road Runner press release

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5 user comments

12.10.2003 18:23

well i think that this is a cool idea, i support online video rentals. i like this idea, although i am a bit wonderous of the price, and what would happen if a person was to burn this video to a cd, would they be able to play it withought any kind of problems.

Broken Signal

23.10.2003 1:36

Videos are protected by DRM system, i.e. they wont play from anywhere else other than from the HDD they were originally downloaded to, that's what I've understood. And they "expire" after 24hrs and even that the files are still there, they can't be watched. Something like Movielink with bit more flexibility (I _do_ want to watch the movies without PC being involved in the process at all) and clearly lower fee than Blockbuster has -- maybe $0.99 per 24hr watching period / $4.99 to "purchase" the digital version of movie for life -- and they might have a very, very good concept in their hands.

Petteri Pyyny (pyyny@twitter)

33.10.2003 6:46

In addition to what dRD pointed out, Im also a bit worried about transfer speeds when downloading the movie. Picture this: You have everything planned out for a nice film-evening. Some drinks, chips and stuff like that. You have rented the video via Movielink - but wait! The transfer speed is so low that the movie wont be ready until the next day. That could be a problem.

43.10.2003 7:24

$1.99 to watch $7.99 to buy Can these files be opened by TMPGenc or other encoder?

53.10.2003 7:50

telemike: Nope.

Petteri Pyyny (pyyny@twitter)

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