Apple announced a month ago a deal with Pepsi to hand out 100 million iTunes songs for Pepsi's promotional campaign. Now the fast-food giant McDonald's has made a similar deal, but bigger; according to New York Post, McDonald's will give away one billion iTunes songs in its recently-launched global "I'm loving it" advertising campaign.
So far it is still unclear how McDonald's will spend the purchased free downloads and company refuses to comment the deal at all. Pepsi's campaign will include 300 million specially marked Pepsi, Diet Pepsi and Sierra Mist bottles -- every third of the bottles will include a single song coupon to iTunes.
Source: NY Post












