Fast-food chain McDonald's joined the growing digital content revolution on Wednesday as it began beta testing its digital media content service, m-Venue, in the U.S.
The resturant is equipt with wireless Internet, and has added widescreen displays to help promote the service and its content, whilst also allowing users to send text messages to be displayed on the screen. According to McDonald's, the introduction of the service has already seen food sales increase by 17 percent.
Source:
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