Sony Corporation senior VP Takao Yuhara, has hinted that the company may reduce the price of the PS3 console by April next year in an effort to reduce the company's losses. Sony's gaming devision lost €343 million in the last quarter of 2006. Yurhara told the News York Times that the company hopes the division will stop making losses by 2008.
He also warned that Sony's operating loss for this financial year could exceed the expected ¥200 billion.
Source:
GamesIndustry.biz












