SCE Australia boss Michael Ephraim responded to criticism in the region over the price of the PlayStation 3 (PS3) console. He explained the price by claiming that the PS3 is in a whole different league to its rivals. "We think PS3 is not a product to be compared with Wii, it is a completely different product. This is a digital hub, that is a games console," he told news site The Age.
He said there was no other product on the market that offers the same digital content or Blu-ray features as the PS3. The 60GB PS3 will cost AUD$999 when it launches on March 23rd, which is equal to the European price of €599 (60GB model).
Source:
GamesIndustry.biz












