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Matsushita to sell 42-inch plasma TVs

Written by James Delahunty @ 10 Apr 2007 5:08

Matsushita to sell 42-inch plasma TVs Matsushita Electric Industrial Co. Ltd., which sells flat panel displays through its Panasonic brand name, is to start selling 42-inch Full HD Plasma TVs. The company will begin selling the high definition displays in Japan on April 27. Matsushita is hoping to challenge LCD makers by improving its line-up of plasma displays that offer a resolution of 1,920 by 1,080 pixels.
Matsushita is the world's largest maker of plasma TVs in the $84 billion flat TV market. It competes with the likes of Sony Corp. and Sharp and Samsung Electronics Co. Ltd. Makers of Plasma TVs offer 50-inch+ full high-definition models, but avoid producing smaller displays due to the high cost of packing the technology into one.

The 42-inch TVs from Matsushita are expected to sell for 410,000 to 430,000 ($3,449-$3,617). It plans to manufacture 25,000 units of them a month for the domestic market, with an international launch following soon after the Japan launch. Matsushita also plans to spend $2.4 billion to build the world's largest plasma display factory.


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