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Xbox 360s will have new interactive barcode

Written by Andre Yoskowitz (Google+) @ 19 Apr 2007 11:16 User comments (5)

Xbox 360s will have new interactive barcode According to the BBC, Microsoft has designed a new color barcode which can store extra information and be scanned using camera phones and webcams.
The new barcodes, entitled "High Capacity Colour Barcodes" will appear next to the current UPC codes on upcoming DVDs and Xbox 360 titles.

Research engineering director Gavin Jancke described HCCB as "more of a 'partner' barcode", adding, "The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space."

The barcode itself will include 8 colored triangles which can hold as much as two times the information that a UPC code can. Consumers can use their webcams or camera phones to scan the new barcodes and access the data which can include the URL of a website offering downloadable content for the game or even an email address.

Jancke also added, "The capability of these new bar codes to store more data in a smaller space should provide a rich resource for the industry and consumers alike,"

"The new code offers several advantages over existing black-and-white bar codes most people are accustomed to seeing on product packages, enabling new consumer experiences, more visual appeal where aesthetics are important and the ability to incorporate advanced security features."

DVDs and Xbox 360 titles should have the new barcodes by the end of 2007.


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5 user comments

119.4.2007 14:05

Just what i want to the web on my cell-phone with just a scan.

My prayers have been answered.

219.4.2007 17:34

What it really comes down to is being able to track you and your stuff. Which is good and bad. On the one hand, you can use your camera phone to take a picture of your system's new barcode, which could be forwarded to M$ as a reported stolen unit that they could, in turn, report the IP of the user who signs on with it.

Then again, it just seems like another shoddy way to identify people; and it's not like they don't have enough ways to track us all, right?

319.4.2007 20:00

i totally agree with you on that one

421.4.2007 16:27

LMAO-Sounds to me like a new way to spam

521.4.2007 19:26

This is not going to mean much to me as i feel if u dont think the hard drives you get already with the system is not big enough to store your games well you may as well get a PC :)

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