The success of newcomer Sara Bareilles is being partly attributed to iTunes offering her album for download at a discounted price of $6.99 instead of the usual $9.99.
As music sales have moved online from traditional brick and mortar stores, music labels have complained that if iTunes would adopt a variable pricing model it would help boost industry sales. Judging from iTunes' results, including a 152% spike in sales of Atlanta rapper Unk's several month old album, they may have a point.
While labels themselves are popular targets for blame regarding sales figures, it's reasonable to believe that nearly all aspects of the fledgling online music business have room for improvement in the coming years.
Source: The Wall Street Journal












