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RHI to release VOD and DVD simultaneously

Written by Rich Fiscus (Google+) @ 24 Aug 2007 19:12 User comments (2)

RHI to release VOD and DVD simultaneously RHI Entertainment, a prolific creator of made for TV movies has plans to release 24 original films directly on VOD (Video on Demand).
The studio plans to provide two new original VOD movies to Time Warner Cable, Bright House Networks, Cablevision, and Cox Communications. After their VOD debuts, they'll be aired on channels like the Sci-Fi Channel, Spike TV, USA, and Livetime. Finally they'll be released on DVD.

However, Genius Products, which handles home video distribution for RHI, is still negotiating on the release dates and hopes to bring at least some of the films to DVD at the same time they hit VOD, company spokesman Michael Edelson said.

"If it's available on VOD beforehand, it ends up cannibalizing some of our sales," Edelson said.

Major movie studios, with the notable exception of Sony, have been testing simultaneous VOD and DVD releases.

Source: Video Business

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2 user comments

124.8.2007 23:45

If the VOD is released before the DVD, I hope they advertise the hell out of it for their sake. Due to the quality (content, not picture) of most of the VOD movies that Comcast has to offer, I generally do not select something that I've never heard of.

21.9.2007 0:22

I think this all comes down to the bottom line. I figure that this is going to cut costs for the studios.

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